Don't call me an influencer!

Don't call me an influencer!

Author: BBC World Service September 5, 2024 Duration: 26:27

Social media is awash with videos of people trying out new recipes at home and exploring the best hidden foodie gems in cities around the world.

The stream of content seems endless – so how do the people making these videos keep up?

Ruth Alexander speaks to three people in the UK, USA and Vietnam about having six meals before 10am, the relentless pressure to keep up with viral trends, and what they cook for themselves when the camera is off.

Tod Inskip, Lylla Nha Vy and Jackie Gebel share the highs and lows of being a “content creator” and why they don’t like the term influencer.

Presenter: Ruth Alexander

Producers: Hannah Bewley and Elisabeth Mahy

If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk

(Image: Lylla Nha Vy, Tod Inskip and Jackie Gebel. Credit: Composite BBC)


There’s a story behind every meal, and The Food Chain from the BBC World Service goes out to find it. This isn’t just a series about recipes or restaurant reviews; it’s a deep and often surprising exploration of how food shapes our world. Each episode follows a single thread, whether it’s the economic forces that decide what grows in a field, the hidden science in your kitchen, or the profound cultural traditions carried in a family dish. You’ll hear from farmers, chefs, economists, historians, and scientists, all contributing pieces to a larger picture about our global relationship with what we eat. The conversations reveal the complex journey from source to table, unpacking the labor, innovation, and sometimes the controversy, involved in feeding communities. Tuning into this podcast feels like joining a well-reported global conversation, one that changes how you think about the next thing you’ll eat. It connects the personal act of eating to vast systems of business, culture, and science, making the everyday subject of food endlessly fascinating.
Author: Language: English Episodes: 100

The Food Chain
Podcast Episodes
Giving it all up for food [not-audio_url] [/not-audio_url]

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Ruth Alexander meets three people who gave up well-paid, high-flying careers to start all over again in the world of food. Nisha Katona left a career as a child protection barrister behind to start Mowgli, a chain of Ind…
The story of the sandwich [not-audio_url] [/not-audio_url]

Duration: 26:29
Shattering the myth of its aristocratic origins and exploring some of the boldest creations; Ruth Alexander finds out about the history, culture and family ties wrapped up in the sandwich. Josh Veasey, co-owner of Rack i…
Small kitchens [not-audio_url] [/not-audio_url]

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From Michelin starred kitchens to Hong Kong’s high rise tower blocks, via informal settlements in the Kenyan capital Nairobi. Ruth Alexander hears from people making the best out of the cramped and tiny spaces they’re co…
The risk takers [not-audio_url] [/not-audio_url]

Duration: 26:29
Every food company starts with a gamble - and not all of them pay off. In this episode Ruth Alexander speaks to business owners about the risks they’ve taken to get where they are today, from financial leaps to personal…
How to write a recipe [not-audio_url] [/not-audio_url]

Duration: 26:41
We all have recipes we turn to again and again, perhaps from the stained pages of our favourite cookbooks, or handed down through families. But have you ever wondered about the work that’s gone into writing that set of i…
Can you learn to love the foods you hate? [not-audio_url] [/not-audio_url]

Duration: 26:29
Most of us have foods we refuse to eat - think coriander, or maybe olives. But where do those strong dislikes come from, and is it possible to change them?In this episode of The Food Chain, Ruth Alexander sets out to fin…
Fermented foods: A beginner's guide [not-audio_url] [/not-audio_url]

Duration: 30:47
Fermented foods are fashionable – kimchi, kefir, kombucha – they're all having a moment, many thousands of years on from where they were first produced. But how much do you know about how they're made? Do you know your S…
Dinner unboxed [not-audio_url] [/not-audio_url]

Duration: 26:29
Meal kits have become a familiar part of food shopping in many countries, offering pre-portioned ingredients and recipes delivered to the door. But how widespread are they, and what do they reveal about how people are ea…
Should we all eat the Mediterranean way? [not-audio_url] [/not-audio_url]

Duration: 26:27
The Mediterranean diet is rich in vegetables, pulses and olive oil and traditionally includes small amounts of fish and very little red meat. Thousands of studies back its health benefits. In fact, it's considered to be…
Tweaks for 2026: How to eat better [not-audio_url] [/not-audio_url]

Duration: 26:29
Ruth Alexander gathers the most useful, actionable nutrition advice from our episodes of 2025 to help set you up for 2026. Things like how to nourish your brain, keep an eye on portion sizes, and why it’s important to fo…