In Search of Mustard in Norwich

In Search of Mustard in Norwich

Author: BBC Radio 4 October 10, 2025 Duration: 41:09

Five years ago, after 160 years in Norwich, the Colman's factory shut its doors for the last time.

John Osborne is a writer, a poet and a performer - he's called Norwich home for 25 years. But last year, while writing a show about his city, he began to learn more about the depth of the history of Colman's, and he started to wonder why more people don't know about it.

Between Jeremiah Colman, James Colman, Jeremiah James Colman and many many generations since, an entire empire was built on the back of these humble seeds. The company had a cradle-to-grave ethos, providing education, housing, healthcare and leisure for workers and their families. All of which means the factory, the school buildings, the churches, even the entire village of Trowse is still a part of the fabric of the city. Now, everywhere he looks in Norwich, from the double yellow lines, to the big yellow boxes on the pavement full of sand for de-icing the concrete in winter... John sees mustard.

Hundreds of people worked at the factory, and as its doors shut in 2020, a crowdfunder was underway to launch a new Norwich mustard. Five years on, the mustard is nowhere to be found. Even the famous mustard shop, where everyone went for Christmas presents for their relatives, is gone. So John wants to rediscover this history, and along the way find out what's happened to Norwich's mustard. After all, the bright yellow labels on shelves all over the world still proudly read Colman's "of Norwich". As it turns out, thanks to the determination of the local mustard farmers, mustard never really left Norwich at all...

Presented by John Osborne Produced in Bristol by Polly Weston


The Food Programme from BBC Radio 4 digs into the stories behind what we eat. This podcast moves beyond recipes and restaurant reviews to explore the entire ecosystem of our meals. Each episode is a reported journey, examining the cultural, historical, economic, and personal forces that shape food production and consumption. You might hear about the surprising science of flavor, the future of farming in a changing climate, or the revival of a nearly forgotten culinary tradition. The series connects the dots between the field, the supply chain, and the dinner plate, offering a deeper understanding of the choices we make as consumers and citizens. Listen for insightful interviews with growers, chefs, scientists, and policymakers, all framed by thoughtful narration. It’s for anyone curious about the true cost and value of their food, providing context and conversation that changes how you think about your next bite. Tune in for a consistently engaging exploration of one of life’s fundamental pleasures and its complex global impact.
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