The Rise of Matcha

The Rise of Matcha

Author: BBC Radio 4 September 26, 2025 Duration: 41:54

As sales of matcha continue to boom, Leyla Kazim traces the story of the powdered green tea from centuries-old Japanese tradition to global health trend phenomenon. We look behind the social media videos and headlines to find out more about the reported matcha shortage, how the matcha supply chain is reacting, and ask what might happen next.

Also in the programme Leyla learns about some of the misconceptions we have about matcha, including the issues around the term 'ceremonial grade'; we have a report from Kyoto Obubu Tea Farms in Japan about how tea farmers are coping with the sudden boom; and Leyla digs into the health claims about matcha with dietician and scientist at King's College London, Dr Emily Leeming.

Presented by Leyla Kazim and produced by Sophie Anton for BBC Audio in Bristol.


The Food Programme from BBC Radio 4 digs into the stories behind what we eat. This podcast moves beyond recipes and restaurant reviews to explore the entire ecosystem of our meals. Each episode is a reported journey, examining the cultural, historical, economic, and personal forces that shape food production and consumption. You might hear about the surprising science of flavor, the future of farming in a changing climate, or the revival of a nearly forgotten culinary tradition. The series connects the dots between the field, the supply chain, and the dinner plate, offering a deeper understanding of the choices we make as consumers and citizens. Listen for insightful interviews with growers, chefs, scientists, and policymakers, all framed by thoughtful narration. It’s for anyone curious about the true cost and value of their food, providing context and conversation that changes how you think about your next bite. Tune in for a consistently engaging exploration of one of life’s fundamental pleasures and its complex global impact.
Author: Language: English Episodes: 100

The Food Programme
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