How to Scale Your Go-to-Market, While Avoiding All the Common Pitfalls | TFJ E38

How to Scale Your Go-to-Market, While Avoiding All the Common Pitfalls | TFJ E38

Author: Greg Moran February 18, 2024 Duration: 45:40

Welcome to another episode of the Founder's Journey podcast! Join us as we head into the entrepreneurial world with Alex Kottoor, founder of SceneDoc. Discover his unique path from sales expertise to leading and successfully exiting a high-growth startup to sharing his wisdom with up-and-coming founders, and the pivotal moments that shaped his journey.

Timestamps:
00:01-00:31 - Introduction to Alex Kottoor
01:06-01:33 - SceneDoc: The Beginning
02:21-03:12 - Sales Experience at CDW
04:09-05:06 - Developing the Mobile CSI App
06:11-07:10 - Pivoting Towards Law Enforcement
08:06-08:35 - The First Federal Agency Client
10:33-11:38 - Market Understanding and Strategy
12:04-12:43 - Lessons in Selling to Government
14:58-15:56 - Avoiding Common Startup Mistakes
16:53-17:47 - Finding the Right Customer Segment

🔥 If you liked this podcast, take a moment to comment, subscribe and share it!

📌 Subscribe to The Founder’s Journey Newsletter and never miss an episode!  Our subscribers receive exclusive content, too!
https://thefoundersjourneypodcast.com/subscribe/

📌 Connect with us:
Website: www.TheFoundersJourneyPodcast.com

LinkedIn: https://www.linkedin.com/in/gregmoran/

Instagram: https://www.instagram.com/t.h.e._founders_collective/

📌 Connect with Alex:
LinkedIn: https://www.linkedin.com/in/alexkottoor/


Greg Moran hosts The Founder's Journey Podcast, a space dedicated to the real and often untold narratives behind new ventures. This isn't just about celebrating successes; it's about the entire path founders and creators walk, with all its unexpected turns and personal challenges. You'll hear conversations that go beyond business plans, delving into the cultural shifts, societal pressures, and intimate journal-like reflections that shape a creator's life. Each episode is built on genuine conversation, pulling out actionable tips you can apply to your own work, alongside practical advice grounded in real experience. The goal is to leave you with more than just inspiration-it's about providing a relatable look at the resilience required to build something from nothing. Tune in for a podcast that connects the personal with the professional, offering a honest look at the multifaceted world of entrepreneurship through the voices of those living it every day.
Author: Language: English Episodes: 100

The Founder's Journey Podcast
Podcast Episodes
Grow Your Startup Through M&A | TFJ E44 [not-audio_url] [/not-audio_url]

Duration: 36:15
🚀 New Podcast Episode: Mastering M&A for Startups - Your Path to Growth 📈Join host Greg Moran as he dives into the transformative power of M&A in the startup world. This episode is a treasure trove for founders looking t…
Turning Midlife from Crisis to Chrysalis | TFJ E43 [not-audio_url] [/not-audio_url]

Duration: 37:29
Welcome back to The Founder's Journey podcast! Join Greg and Peter as they delve into the transformative role of leadership in startups. In this episode, we're honored to have New York Times bestselling author, Chip Conl…
Hire Fast, Fire Fast? Building Your Executive Team To Scale | TFJ 42 [not-audio_url] [/not-audio_url]

Duration: 47:48
🚀 In this episode of The Founder's Journey Podcast, Greg and Peter talk with Michael Wright, the founder of Taligence, about both the art and the science of executive hiring for high-growth startups. From Michael's own j…
Why Do Startups Fail at Hiring? | TFJ E41 [not-audio_url] [/not-audio_url]

Duration: 37:21
In this episode of The Founder's Journey podcast, Greg Moran and Peter Dean chat with Gerry Gadoury, Founder of RedBeard Solutions, and bestselling author of "Destination Employer," on how startups can become the go-to p…
Global Freedom: Master Nomadic Entrepreneurship | TFJ E39 [not-audio_url] [/not-audio_url]

Duration: 1:07:09
Join us in this enlightening episode of the Founders Journey Podcast, where we sit down with Bobby Casey, Managing Director of Global Wealth Protection, and a seasoned Founder and expert in nomadic entrepreneurship. Disc…
Product Roadmaps for Maximum Impact! | TFJ E37 [not-audio_url] [/not-audio_url]

Duration: 45:49
Greg and Peter welcome their friend and favorite data fan, Ira Grossman of Evergreen Mountain Equity Partners, to explore the key elements of building one the most important strategic components of any SaaS startup, the…
Sales Hacks for High Growth Startups | TFJ E34 [not-audio_url] [/not-audio_url]

Duration: 11:01
📌Dive into the latest curation episode of The Founders Journey Podcast, where we explore the essence of sales strategies for startups, going beyond mere hacks to uncover actionable insights for sustainable growth. Join u…