So I started a company – Beatriz Acevedo | TFJ E55

So I started a company – Beatriz Acevedo | TFJ E55

Author: Greg Moran June 17, 2024 Duration: 47:42

Overcoming the Odds: Beatriz Acevedo's Journey to Entrepreneurial Success

Welcome to another inspiring episode of the Founders Journey Podcast. Today, we feature Beatriz Acevedo, a remarkable entrepreneur who defied the odds to build successful ventures in the tech and media industries. Beatriz’s journey is a powerful story of resilience, determination, and breaking barriers in the entrepreneurial world.
Beatriz Acevedo begins by sharing her background, highlighting the challenges she faced as a woman, an immigrant, and a non-Ivy League graduate with an accent. Despite these obstacles, she never viewed herself as less capable and always approached situations with confidence and determination.
Beatriz discusses the unique challenges faced by underrepresented minorities in the entrepreneurial world, particularly in raising venture capital. She emphasizes the importance of having a strong network and the difficulties in convincing venture capitalists who do not share the same background or understand the problems being addressed.
Beatriz shares her journey from being fired from her job despite winning multiple Emmy Awards and an MTV Award, to starting her own media company in her apartment in Mexico City. She highlights how necessity drove her to entrepreneurship and how she learned to navigate the business world despite having no prior experience.
One of Beatriz’s significant achievements was founding MiTu, a digital media company that quickly became the largest platform for young Latinos in the US. She explains how she capitalized on the lack of digital content for Latinos and the shift in demographics to create a successful and culturally relevant platform.
Beatriz's latest venture, Suma Wealth, focuses on financial education and empowerment for the Latino community. She discusses the alarming statistics about financial insecurity among Latinos and how Suma Wealth aims to bridge this gap by providing culturally relevant financial education and tools.
Beatriz addresses the challenges of raising capital as an underrepresented founder. She shares her experiences with various funding rounds, the importance of doing due diligence on potential investors, and the difficult decisions of turning down capital that doesn’t align with her values.
Throughout her journey, Beatriz emphasizes the importance of passion and resilience. She believes that having a deep passion for what you are solving is crucial to navigating the difficult and often unpredictable path of entrepreneurship.
A significant part of Beatriz’s mission is to give back to her community. She discusses her efforts to open doors for the next generation of entrepreneurs and her commitment to creating opportunities for underrepresented groups.


Greg Moran hosts The Founder's Journey Podcast, a space dedicated to the real and often untold narratives behind new ventures. This isn't just about celebrating successes; it's about the entire path founders and creators walk, with all its unexpected turns and personal challenges. You'll hear conversations that go beyond business plans, delving into the cultural shifts, societal pressures, and intimate journal-like reflections that shape a creator's life. Each episode is built on genuine conversation, pulling out actionable tips you can apply to your own work, alongside practical advice grounded in real experience. The goal is to leave you with more than just inspiration-it's about providing a relatable look at the resilience required to build something from nothing. Tune in for a podcast that connects the personal with the professional, offering a honest look at the multifaceted world of entrepreneurship through the voices of those living it every day.
Author: Language: English Episodes: 100

The Founder's Journey Podcast
Podcast Episodes
Procrastination: The Signal You Shouldn’t Ignore| TFJP 73 [not-audio_url] [/not-audio_url]

Duration: 9:16
In this episode of the Founders Journey Podcast, Greg Moran shares a surprising take on procrastination—what if it's not your enemy, but a hidden superpower for startup founders and leaders?Most of us have been taught to…
How to Find Your Ideal Customer Profile (ICP) | TFJP 72 [not-audio_url] [/not-audio_url]

Duration: 6:20
In this episode of the Founders Journey podcast, Greg Moran, founder of Evergreen Mountain Equity Partners and Evergreen Growth Partners, shares invaluable insights on how to define and target your Ideal Customer Profile…
Customer Acquisition Cost Explained! | TFJ E70 [not-audio_url] [/not-audio_url]

Duration: 12:13
In this video, we dive deep into the concept of Customer Acquisition Cost (CAC) and why it’s crucial for entrepreneurs, marketers, and business owners to understand. Drawing from my 20+ years of experience as a startup f…
Building a Perfect Board Deck: Founder Secrets Uncovered | EP69 [not-audio_url] [/not-audio_url]

Duration: 8:06
Struggling to make your board meetings more effective? In this video, I'll shares expert advice on how to create a strategic board deck that drives impactful decisions. Learn how to maximize your board meetings by crafti…
How Venture Capital Works: Investor Rights Explained | EP 67 [not-audio_url] [/not-audio_url]

Duration: 10:04
Investor Rights Explained: Key Insights for Founders & Investors | Evergreen Mountain Equity PartnersIn this video, I demystify the crucial topic of Investor Rights in venture capital. Whether you're a founder or investo…
How VC Funding Works: What is your Valuation | TFJ E66 [not-audio_url] [/not-audio_url]

Duration: 12:26
In this video, we break down the essential concepts of how VC funding works and how to determine your startup's valuation. Whether you're a founder looking to raise capital or just curious about the process, this 15-minu…
I stepped OFF the hamster wheel – Jasper Polak | TFJ E65 [not-audio_url] [/not-audio_url]

Duration: 53:30
📌 Subscribe to The Founder’s Journey Newsletter to receive exclusive content👉https://bit.ly/3S6hqMiDiscover how a life-changing decision in 2018 led Jasper Polak to leave a conventional career and embrace the startup lif…