TFJ E13 | Revolutionizing Urban Transportation: Jeff Olson's Journey of Founding Citibike and Beyond

TFJ E13 | Revolutionizing Urban Transportation: Jeff Olson's Journey of Founding Citibike and Beyond

Author: Greg Moran June 3, 2023 Duration: 52:46


In this episode of The Founder's Journey Podcast, Jeff Olson, co-founder of Alta Planning and Design, (better known as the iconic brand, Citibike) and current founder of re:Charge-e, shares his entrepreneurial journey and the growth of his bike share company. 


Despite initial challenges and massive negative press, Jeff's team persevered, leading to the success of their bike share programs in major cities. He also discusses his latest venture, re:Charge-e, a micro-utility company focused on wireless charging solutions for shared mobility businesses. 


Key takeaways from the episode include:

  • Build an extraordinary team: Jeff attributes the success of his bike share company to the exceptional individuals who shared a common mission. Building a strong team is crucial for overcoming challenges and driving innovation.
  • Balance work and personal life: Jeff emphasizes the importance of finding a work-life balance that includes personal fulfillment. Incorporating joyful activities and pursuing opportunities outside of work can contribute to overall success.
  • Innovate and adapt: Jeff's journey highlights the importance of adapting to changing circumstances and learning from setbacks. Innovating in the face of challenges can lead to transformative solutions and growth.
  • Focus on sustainability and equity: Jeff's mission centered around addressing climate change and equity issues through active transportation. By prioritizing sustainability and creating equitable solutions, entrepreneurs can have a positive impact on communities.
  • Embrace opportunities: Jeff encourages entrepreneurs to seize unusual opportunities that may arise in different settings. Exploring new avenues and embracing unexpected possibilities can lead to exciting and innovative ventures.

Join The Founder's Journey Podcast as Jeff Olson's story inspires and motivates entrepreneurs to navigate challenges, build extraordinary teams, and create impactful solutions in the world of urban transportation and shared mobility.



Greg Moran hosts The Founder's Journey Podcast, a space dedicated to the real and often untold narratives behind new ventures. This isn't just about celebrating successes; it's about the entire path founders and creators walk, with all its unexpected turns and personal challenges. You'll hear conversations that go beyond business plans, delving into the cultural shifts, societal pressures, and intimate journal-like reflections that shape a creator's life. Each episode is built on genuine conversation, pulling out actionable tips you can apply to your own work, alongside practical advice grounded in real experience. The goal is to leave you with more than just inspiration-it's about providing a relatable look at the resilience required to build something from nothing. Tune in for a podcast that connects the personal with the professional, offering a honest look at the multifaceted world of entrepreneurship through the voices of those living it every day.
Author: Language: English Episodes: 100

The Founder's Journey Podcast
Podcast Episodes
Strategic Accountability: Owning Your Success and Mistakes | TFJP 83 [not-audio_url] [/not-audio_url]

Duration: 6:50
Welcome to the Founders Journey Podcast! In this episode, Greg Moran, co-founder of Evergreen Mountain Equity Partners, dives into "Strategic Accountability"—a fundamental trait that sets successful founders apart. Throu…
Balanced Risk-Taking: Calculated Steps to Success | TFJP 82 [not-audio_url] [/not-audio_url]

Duration: 7:12
Want to master risk-taking like Jeff Bezos? In this quick tip, Greg Moran explains how successful leaders like Bezos and Reid Hoffman balance bold moves with smart choices. Learn how to make calculated decisions that dri…
Humble Assertiveness: Leading Without Being Dominating | TFJP 80 [not-audio_url] [/not-audio_url]

Duration: 6:20
How can humble assertiveness transform your leadership style and drive your startup's success? In this episode of the Founders Journey Podcast, Greg Moran, co-founder of Evergreen Mountain Equity Partners, breaks down ho…
The 4 Traits That Make Founders Unstoppable | TFJP 77 [not-audio_url] [/not-audio_url]

Duration: 9:27
What really sets successful founders apart? In this episode of the Founders Journey Podcast, Greg Moran, co-founder of Evergreen Mountain Equity Partners, shares groundbreaking research revealing the 4 key traits that ev…