Kezia, a verbal identity strategist, talks about the importance of verbal identity in branding and how it shapes a brand's communication. She explains that verbal identity encompasses the linguistic component of branding, including the brand's voice, tone, and personality. Kezia emphasizes the need to develop a solid foundation of voice and tone before diving into verbal identity.She also shares her journey of transitioning from graphic design and brand strategy to focusing on verbal identity. Kezia provides insights into how she helps clients find their verbal identity and the common mistakes people make in branding. She also discusses the connection between personality, values, and verbal identity, and the importance of consistency in brand communication.In this conversation, Kezia and Elisabeth discuss self-motivation, tackling to-do lists, and the challenges of sales in freelancing. Kezia shares her strategies for staying motivated and productive, including creating a daily agenda and prioritizing tasks. They also discuss the difficulties of sales and finding the right clients. Kezia emphasizes the importance of building relationships with clients and using social media to showcase expertise. They also touch on the influence of Kezia's entrepreneurial grandmother and the intangible traits that contribute to success in entrepreneurship.
Learn more about Kezia and KizkopopInstagram: instagram.com/kizkopopLinkedin: linkedin.com/in/keziaisraelWebsite: kizkopop.comSupport the Freelance Blueprint Podcast
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Keywordsverbal identity, branding, voice, tone, brand personality, brand communication, visual identity, copywriting, self-motivation, sales, freelancing, productivity, motivation, clients, social media, entrepreneurshipTakeaways
- Developing a solid foundation of voice and tone is crucial before diving into verbal identity.
- Personality and values shape how a brand communicates and should be reflected in its verbal identity.
- Consistency in brand communication is key to effective branding.
- Self-motivation can be a challenge for freelancers, but creating a daily agenda and prioritizing tasks can help stay productive.
- Building relationships with clients is important, and social media can be a powerful tool for showcasing expertise and attracting warm leads.
- Sales can be uncomfortable for many freelancers, but finding the right approach and positioning can make the process easier.
Chapters00:00 Intro
01:23 About Kezia
02:00 What is Verbal Identity?
04:48 How Kezia Transitioned from Visual to Verbal Identity
06:54 How to Learn About a Topic to Gain a Skill that's not Common
09:26 How to Evoke Emotions Through Words
09:51 Getting the First Verbal Identity Client
11:17 Repositioning Oneself as a Freelancer and Entrepreneur
14:31 Coming Up with a Name for Your Business
16:21 Common Mistakes with Branding and Verbal Branding
19:25 At What Stage Should Freelancers Look Into Personal Branding?
22:33 Kezia's Process of Creating a Verbal Identity Strategy
24:28 Self-Motivation for Freelancers
28:11 Starting a Business Straight Out of University
29:44 Learning from Mentors and Sources Online
30:20 How to Sell When You Hate Sales
32:32 Outsourcing Sales
34:01 Bad Experiences After "Being Sold to"
36:11 How Kezia Gets Clients Despite Disliking Sales
37:44 Dealing With Clients Who Don't Know What They Need
41:16 Getting Inspired by an Entrepreneurial Grandmother
43:47 Can You Get Someone to Want to Work With You?
45:15 Learning from Chris Do: Your Content Needs to do the Heavy Lifting
47:19 "Selling" on Social Media
49:49 Final Freelance Blueprint Questions
52:06 How to Connect with Kezia
52:40 Outro
