TFS 350: Course Creation with Christian Lüdemann

TFS 350: Course Creation with Christian Lüdemann

Author: Charles M Wood January 21, 2020 Duration: 1:16:41
In this episode of The Freelancers Show the panel interviews Christian Lüdemann. Christian consults on Angular development and creates online training courses. Today they are talking about building online training courses and marketing. Charles Max Wood shares some of the reasons you might want to create online courses. They start by discussing how to build courses.  Christian recommends starting with an in house workshop for building courses. They can look over your work and give you valuable feedback before you get in too deep. He also explains how targeting a specific need can create more value for your course. Christian has a background in DevOps as well and uses that in his courses to create more valuable content.  The panel considers what courses to build. They recommend listening to the market and find a need. Christian explains that a course should just cover one thing but should provide a package to meet a need. With information readily available on the internet, the purpose and value of a course are in the packaging. They give an example, a webpack course would be okay but a course outlining how to find a dream developer job that included a webpack course and others is much more appealing. The panel discusses the landing site and how it is a valuable tool. Christian reminds the panel that humans are emotional beings and explains that success comes when your site and product induces an emotional response. He likes to do this by writing a story of his ideal customer and offering your course as the solution to their problems. The panel discusses other things to include on your landing page.  Getting traffic to the landing page is all marketing. Christian tells the panel about starting his blog, this built his reputation and gave him authority. He also posts on social media. These lead people to his mailing list, which then leads them to his landing site and product.  The panel considers what content to write and how to come up with blog posts that people will read. Christian shares his journey to freelancing and course creation. He explains why he chose to become a freelancer. The panel discusses how to keep courses and content up to date. Christian explains how he uses his consulting work to keep his courses current and to come up with content for his blogs.  Panelists
  • Charles Max Wood
  • Brad Large
Guest
  • Christian Lüdemann
Sponsors
  • Sentry | Use the code “devchat” for 2 months free on Sentrys small plan
  • CacheFly
____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________   Links

Charles M Wood hosts The Freelancers' Show, a conversation built on the understanding that running your own business involves far more than just doing the work. Each episode digs into the real, often unspoken, challenges of independent life. You’ll hear practical discussions about finding and retaining clients, setting sustainable rates, and navigating the complexities of self-employment taxes and contracts. The focus extends beyond mere marketing tactics to include managing your time and energy, avoiding burnout, and creating a professional lifestyle that actually works for you. This podcast recognizes that continuous learning is non-negotiable, so topics often explore skill development and adapting to new industry trends. It’s a resource for anyone who wants to think more strategically about their freelance career, moving from just getting by to building something resilient and rewarding. Tune in for honest talk that balances the entrepreneurial excitement with the grounded advice needed to make it last.
Author: Language: English Episodes: 100

The Freelancers' Show
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