@CRGutowski from @GE_Digital on Using #Analytics to #Transform Sales

@CRGutowski from @GE_Digital on Using #Analytics to #Transform Sales

Author: AnalyticsWeek November 22, 2017 Duration: 55:59
In this podcast, @CRGutowski from @GE_Digital talks about the importance of data and analytics in transforming sales organizations. She sheds light on challenges and opportunities with transforming the sales organization of a transnational enterprise using analytics and implement a growth mindset. Cate shared some of the tenets of the transformation mindset. This podcast is great for future leaders who are thinking of shaping their sales organization and empower them with the digital mindset. Timeline: 0:29 Cate's journey. 7:40 Cate's typical day. 9:07 How does the sales cope up with disruption? 13:25 Data science in sales. 14:48 Planning a digital software for 25000 workforces. 18:00 The thin line between marketing and sales. 22:13 Safeguarding the workforce against tech disruption. 24:57 The culture of sales. 27:55 Designing a digitally connected strategy. 30:08 Designing customer experience. 33:48 Sales strategy for a startup. 36:43 Selling transformative sales strategies to executives. 40:55 How can organizations go digital? 43:25 Digital thread. 44:14 How can a sales organization deal with IT? 45:54 Pitfalls in the process of digitization. 48:44 Challenges for sales folks amid disruption. 50:30 How does Cate keep herself updated? 52:10 Cate's success mantra. 54:06 Closing remarks. Youtube: https://youtu.be/3jcpYgvIli4 iTunes: http://apple.co/2hM9r5E Cate's Recommended Read: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek http://amzn.to/2hGvc6w Podcast Link: https://futureofdata.org/crgutowski-ge_digital-using-analytics-transform-sales/ Cate's BIO: Cate has 20 years of technical sales, marketing, and product leadership experience across various global divisions in GE. Cate is currently based in Boston, MA, and works as the VP – Commercial Digital Thread, leading the digital transformation of GE’s 25,000+ sales organization globally. Prior to relocating to Boston, Cate and her family lived in Budapest, Hungary, where she led product management, marketing, and commercial operations across EMEA for GE Current. Cate holds an M.B.A. from the University of South Florida and a Bachelor’s degree in Communications and Business Administration from the University of Illinois at Urbana-Champaign. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future. Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #FutureOfData, #Data, #Analytics, #Leadership Podcast, #Big Data, #Strategy

The landscape of data and analytics is shifting faster than ever, driven by the people who build the systems, challenge the norms, and imagine what comes next. The Future of Data Podcast from AnalyticsWeek sits down with those very people for substantive, often unexpected, dialogues. Each episode is a direct conversation with a leader, an influencer, or a change maker who is actively shaping this dynamic world. You’ll hear less from theorists and more from practitioners in the trenches, discussing the real-world implications of new technologies, the evolving ethics of data use, and the practical strategies that separate hype from genuine transformation. This podcast delves into the human stories behind the data stacks, exploring the challenges, failures, and breakthroughs that define modern analytics. It’s a space for nuanced discussion that goes beyond surface-level trends to examine how data is fundamentally altering industries, governance, and our daily lives. Listen for candid insights on building effective teams, navigating the complexities of AI integration, and anticipating what the next decade of innovation might demand from professionals at every level. These are the essential conversations for anyone who needs to understand not just what is happening in data, but why it matters and where we might be headed. Tune in for a thoughtful exploration of the tools, ideas, and individuals charting the course forward.
Author: Language: English Episodes: 96

The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & Analytics
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