#Data today shaping #digital #Marketing of #tomorrow @JohnMBusby @CenterfieldUSA

#Data today shaping #digital #Marketing of #tomorrow @JohnMBusby @CenterfieldUSA

Author: AnalyticsWeek October 18, 2018 Duration: 52:25
In this podcast, John Busby(@johnmbusby), Chief Analytics Officer @CenterfieldUSA, talks about his journey leading the data analytics practice of a digital marketing agency. He sheds light on some methodologies for building a sound data science practice. He sheds light on the future of digital marketing and shared some big opportunities ripe for disruption in the digital space. Timeline: 0:28 John's journey. 4:26 Introduction to Centerfield. 6:00 John's role. 6:50 Designing a common platform for customers. 9:15 Analytics in Amazon. 11:02 Data science and marketing. 18:02 Importance of understanding the product for marketing. 21:44 AI in the marketing business. 25:26 Making sense of customer behavior. 27:50 End to end consumer behavior. 31:05 Editing and calibrating KPIs. 32:53 Creating an inside driven organization. 35:35 Recipe for a successful chief analytic officer. 37:46 On data bias. 39:12 Hiring the right people. 41:33 Big opportunities in digital marketing. 44:15 Future of digital marketing. 45:27 John's recipe for success. 48:52 John's favorite reads. 50:35 Key takeaways. John's Recommended Read: Secrets of Professional Tournament Poker (D&B Poker) by Jonathan Little amzn.to/2MNKjN3 Podcast Link: https://futureofdata.org/data-today-shaping-digital-marketing-of-tomorrow-johnmbusby-centerfieldusa/ John's BIO: John Busby serves as Centerfield’s Chief Analytics Officer. A seasoned digital marketing executive, John leads the company’s data science, analytics and insights teams. Before joining Centerfield, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University. Outside of work, John coaches youth hockey, and enjoys sports, poker and hanging out with his wife and two children. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

The landscape of data and analytics is shifting faster than ever, driven by the people who build the systems, challenge the norms, and imagine what comes next. The Future of Data Podcast from AnalyticsWeek sits down with those very people for substantive, often unexpected, dialogues. Each episode is a direct conversation with a leader, an influencer, or a change maker who is actively shaping this dynamic world. You’ll hear less from theorists and more from practitioners in the trenches, discussing the real-world implications of new technologies, the evolving ethics of data use, and the practical strategies that separate hype from genuine transformation. This podcast delves into the human stories behind the data stacks, exploring the challenges, failures, and breakthroughs that define modern analytics. It’s a space for nuanced discussion that goes beyond surface-level trends to examine how data is fundamentally altering industries, governance, and our daily lives. Listen for candid insights on building effective teams, navigating the complexities of AI integration, and anticipating what the next decade of innovation might demand from professionals at every level. These are the essential conversations for anyone who needs to understand not just what is happening in data, but why it matters and where we might be headed. Tune in for a thoughtful exploration of the tools, ideas, and individuals charting the course forward.
Author: Language: English Episodes: 96

The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & Analytics
Podcast Episodes
Upstanding Company Character to Succeed [not-audio_url] [/not-audio_url]

Duration: 36:15
In this session, Frank Calderoni, CEO Anaplan shared how to build a company that sees hypergrowth by upstanding the character of the company. He shared his insights on his journey in leading a large organization while st…
Future of Thriving Startup CXO [not-audio_url] [/not-audio_url]

Duration: 52:24
In this podcast, Matt Blumberg discussed his book Startup CXO, the insights it carries and shared how to build a thriving leadership that builds for tomorrow today. He sheds light on the importance of a good leader and h…
The Art and Science of Leadership [not-audio_url] [/not-audio_url]

Duration: 1:07:25
In this show, Jeffrey Hull talks about his book Flex. He shared insights on the art and science of being a great leader. He shared the anatomy of leadership and the ingredients of those who do it successfully. Bio: Jeffr…
Rethinking Competitive Advantage with Ram Charan [not-audio_url] [/not-audio_url]

Duration: 1:02:55
In this session, Ram discussed the ever-evolving world of competitive advantage. He shared how current changes desire to rethink of competitive edge strategies. He shared some data-driven strategies and some best practic…
Discussing Startup Failures with Tom Eisenmann [not-audio_url] [/not-audio_url]

Duration: 1:01:33
In this conversation, Thomas Eisenmann discussed the complicated world of startup failures. Tom discussed various failures and what are some ways businesses could have done right. This is a great conversation for anyone…
Data, Technology and #FutureofWork [not-audio_url] [/not-audio_url]

Duration: 59:36
In this podcast, Ben Pring co-founded and leads the Center for the Future of Work at Cognizant discussed the challenges of technology and transformation as we go through the future of work. Ben shared some challenges of…
Jim Harter (@Gallup) on Defining the winning traits of Manager [not-audio_url] [/not-audio_url]

Duration: 59:44
In this podcast, Jim Harter discussed one of Gallup’s most extended run studies to understand the traits of manager. He sheds light on the qualities of a manager and what all tools and resources they need to succeed. Jim…
Restoring the soul of business with @Rishad Tobbaccowala [not-audio_url] [/not-audio_url]

Duration: 1:15:41
In this podcast, Rishad Tobaccowala discussed the importance of understanding the soul of the business. He emphasized how important it is to nurture creativity. He warned about not getting distracted with too much math b…
Building an AI First Company and Culture [not-audio_url] [/not-audio_url]

Duration: 1:04:39
Discussing AI First Company and AI First mentality with Ash Fontana. He sheds light on how organizations could embrace analytics, data and AI to retain competitive edge. Bio: Ash Fontana became one of the most recognized…
Age of data and the live enterprise [not-audio_url] [/not-audio_url]

Duration: 1:09:53
Discussing #FutureOfData & Growth with Jeff Kavanaugh. Jeff discussed the importance and tenets of a live evolving organizations. He shared some tips and tricks that businesses could do to ensure they are evolving for fa…