Jason Carmel ( @defenestrate99 / @possible ) Leading Analytics, Data, Digital & Marketing

Jason Carmel ( @defenestrate99 / @possible ) Leading Analytics, Data, Digital & Marketing

Author: AnalyticsWeek September 6, 2018 Duration: 1:00:23
In this podcast Jason Carmel(@defenestrate99) Chief Data Officer @ POSSIBLE talks about his journey leading data analytics practice of digital marketing agency. He sheds light on some methodologies for building a sound data science practice. He sheds light on using data science chops for doing some good while creating traditional value. He shared his perspective on keeping team-high on creativity to keep creating innovative solutions. This is a great podcast for anyone looking to understanding the digital marketing landscape and how to create a sound data science practice. Timelines: 0:29 Jason's journey. 6:40 Advantage of having a legal background for a data scientist. 9:15 Understanding emotions based on data. 13:54 The empathy model. 14:53 From idea to inception to execution. 23:40 The role of digital agencies. 30:20 Measuring the right amount of data. 32:40 Management in a creative agency. 34:40 Leadership qualities that promote creativity. 38:14 Leader's playbook in a digital agency. 40:50 Qualities of a great data science team in the digital agency. 44:30 Leadership's role in data creativity. 47:00 Opportunites as a data scientist in the digital agency. 49:18 Future of data in digital media. 51:38 Jason's success mantra. 53:30 Jason's favorite reads. 57:11 Key takeaways. Jason's Recommended Read: Trendology: Building an Advantage through Data-Driven Real-Time Marketing by Chris Kerns amzn.to/2zMhYkV Venomous: How Earth's Deadliest Creatures Mastered Biochemistry by Christie Wilcox amzn.to/2LhqI76 Podcast Link: https://futureofdata.org/jason-carmel-defenestrate99-possible-leading-analytics-data-digital-marketing/ Jason's BIO: Jason Carmel is Chief Data Officer at Possible. With nearly 20 years of digital data and marketing experience, Jason has worked with clients such as Coca Cola, Ford, and Microsoft to evolve digital experiences based on real-time feedback and behavioral data. Jason manages a global team of 100 digital analysts across POSSIBLE, a digital advertising agency that uses traditional and unconventional data sets and models to help brands connect more effectively with their customers. Of particular interest is Jason’s work using data and machine learning to define and understand the emotional components of human conversation. Jason spearheaded the creation of POSSIBLE’s Empathy Model, with translates the raw, unstructured content of social media into a quantitative understanding of what customers are actually feeling about a given topic, event, or brand. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

The landscape of data and analytics is shifting faster than ever, driven by the people who build the systems, challenge the norms, and imagine what comes next. The Future of Data Podcast from AnalyticsWeek sits down with those very people for substantive, often unexpected, dialogues. Each episode is a direct conversation with a leader, an influencer, or a change maker who is actively shaping this dynamic world. You’ll hear less from theorists and more from practitioners in the trenches, discussing the real-world implications of new technologies, the evolving ethics of data use, and the practical strategies that separate hype from genuine transformation. This podcast delves into the human stories behind the data stacks, exploring the challenges, failures, and breakthroughs that define modern analytics. It’s a space for nuanced discussion that goes beyond surface-level trends to examine how data is fundamentally altering industries, governance, and our daily lives. Listen for candid insights on building effective teams, navigating the complexities of AI integration, and anticipating what the next decade of innovation might demand from professionals at every level. These are the essential conversations for anyone who needs to understand not just what is happening in data, but why it matters and where we might be headed. Tune in for a thoughtful exploration of the tools, ideas, and individuals charting the course forward.
Author: Language: English Episodes: 96

The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & Analytics
Podcast Episodes
Upstanding Company Character to Succeed [not-audio_url] [/not-audio_url]

Duration: 36:15
In this session, Frank Calderoni, CEO Anaplan shared how to build a company that sees hypergrowth by upstanding the character of the company. He shared his insights on his journey in leading a large organization while st…
Future of Thriving Startup CXO [not-audio_url] [/not-audio_url]

Duration: 52:24
In this podcast, Matt Blumberg discussed his book Startup CXO, the insights it carries and shared how to build a thriving leadership that builds for tomorrow today. He sheds light on the importance of a good leader and h…
The Art and Science of Leadership [not-audio_url] [/not-audio_url]

Duration: 1:07:25
In this show, Jeffrey Hull talks about his book Flex. He shared insights on the art and science of being a great leader. He shared the anatomy of leadership and the ingredients of those who do it successfully. Bio: Jeffr…
Rethinking Competitive Advantage with Ram Charan [not-audio_url] [/not-audio_url]

Duration: 1:02:55
In this session, Ram discussed the ever-evolving world of competitive advantage. He shared how current changes desire to rethink of competitive edge strategies. He shared some data-driven strategies and some best practic…
Discussing Startup Failures with Tom Eisenmann [not-audio_url] [/not-audio_url]

Duration: 1:01:33
In this conversation, Thomas Eisenmann discussed the complicated world of startup failures. Tom discussed various failures and what are some ways businesses could have done right. This is a great conversation for anyone…
Data, Technology and #FutureofWork [not-audio_url] [/not-audio_url]

Duration: 59:36
In this podcast, Ben Pring co-founded and leads the Center for the Future of Work at Cognizant discussed the challenges of technology and transformation as we go through the future of work. Ben shared some challenges of…
Jim Harter (@Gallup) on Defining the winning traits of Manager [not-audio_url] [/not-audio_url]

Duration: 59:44
In this podcast, Jim Harter discussed one of Gallup’s most extended run studies to understand the traits of manager. He sheds light on the qualities of a manager and what all tools and resources they need to succeed. Jim…
Restoring the soul of business with @Rishad Tobbaccowala [not-audio_url] [/not-audio_url]

Duration: 1:15:41
In this podcast, Rishad Tobaccowala discussed the importance of understanding the soul of the business. He emphasized how important it is to nurture creativity. He warned about not getting distracted with too much math b…
Building an AI First Company and Culture [not-audio_url] [/not-audio_url]

Duration: 1:04:39
Discussing AI First Company and AI First mentality with Ash Fontana. He sheds light on how organizations could embrace analytics, data and AI to retain competitive edge. Bio: Ash Fontana became one of the most recognized…
Age of data and the live enterprise [not-audio_url] [/not-audio_url]

Duration: 1:09:53
Discussing #FutureOfData & Growth with Jeff Kavanaugh. Jeff discussed the importance and tenets of a live evolving organizations. He shared some tips and tricks that businesses could do to ensure they are evolving for fa…