How to Think Like the Top 1% | Ep 996

How to Think Like the Top 1% | Ep 996

Author: Alex Hormozi September 3, 2026 Duration: 12:31
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already working. In this episode 00:00 Intuitive vs counterintuitive business solutions  01:51 #1: Pay employees more to reduce labor costs 03:19 #2: Sell fewer products to make more money 04:05 #3: Niche down to scale your business 07:01 #4: Raise prices, hear more nos to increase profits 09:01 #5: Do more of what’s working, not something new More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 50

The Game with Alex Hormozi
Podcast Episodes
The 4 Ways To Build Trust | Ep 979 [not-audio_url] [/not-audio_url]

Duration: 10:00
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube What does trust actually mean? How do you know that you trust someone?…
Stop Trying to Fix the Thing That's Working | Ep 978 [not-audio_url] [/not-audio_url]

Duration: 13:23
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Many entrepreneurs hide behind the belief that their businesses aren’t…
How to Build a Brand in the Age of AI | Ep 976 [not-audio_url] [/not-audio_url]

Duration: 13:52
Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In…
The 4 Paths To Mega Money | Ep 975 [not-audio_url] [/not-audio_url]

Duration: 25:17
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Many people stay broke chasing shortcuts. The wealthy play a different…
The Bouquet Theory of Building a Brand From Zero | Ep 974 [not-audio_url] [/not-audio_url]

Duration: 15:33
Join Alex at the 2-Day Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex break…
Most Businesses are Hard to Scale | Ep 973 [not-audio_url] [/not-audio_url]

Duration: 20:28
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The difference between a business that compounds and one that bleeds i…
How to Monetize an Audience Without Selling Out  | Ep 972 [not-audio_url] [/not-audio_url]

Duration: 8:27
Join Alex At The Live In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new…
Watch This If You Own a Service Business | Ep 971 [not-audio_url] [/not-audio_url]

Duration: 36:03
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Cory, the owner of an HVAC cleaning and ductwork business, was stuck a…
Stop Waiting for Clarity  | Ep 970 [not-audio_url] [/not-audio_url]

Duration: 11:43
Join Alex At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity…