Rich People Buy Differently (So Price Like It) | Ep 949

Rich People Buy Differently (So Price Like It) | Ep 949

Author: Alex Hormozi March 3, 2026 Duration: 44:20

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Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortable truth: if you want to make money, you have to go where the money is. A small percentage of buyers control a massive percentage of the wealth, which means if you price and position your business for “everyone,” you end up building a business for the people who can’t pay. The goal is simple. Pick a better customer, build a bigger offer, and charge in a way that makes you more money with fewer sales.


In this episode

00:00 Why businesses struggle to make money

04:32 Applying the Pareto principle in profits

07:21 Top-down business and pricing strategy

16:10 Sell to the rich - they pay better, complain less

28:47 Picking price points: value over cost

32:50 How close rates reveal underpriced commodities

38:41 Stop selling commodities and raise prices systematically




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There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 100

The Game with Alex Hormozi
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