The Two Changes That Grew This Business 44% in One Year | Ep 966

The Two Changes That Grew This Business 44% in One Year | Ep 966

Author: Alex Hormozi April 30, 2026 Duration: 24:09

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube


Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model.



In this episode

00:00 Introduction to Luis’s railing e-commerce business

02:42 Live Google ad account review

05:36 Optimize for DIY and custom orders

07:26 One-step sales funnel and closing calls

10:40 VSL structure and hook ideas

15:09 Email nurture framework and custom orders funnel

21:55 One-year results recap and key takeaways



More Value:

Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Free Books and Video Courses: https://www.acquisition.com/training

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle


Follow Alex Hormozi’s Socials:

⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.



There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 100

The Game with Alex Hormozi
Podcast Episodes
Stop Waiting for Clarity  | Ep 970 [not-audio_url] [/not-audio_url]

Duration: 11:43
Join Alex At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity…
Solving 6 Scaling Problems | Ep 969 [not-audio_url] [/not-audio_url]

Duration: 33:09
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeBigger businesses demand bigger tradeoffs, but most business owners jus…
4 Ways to Use AI in Your Business | Ep 968 [not-audio_url] [/not-audio_url]

Duration: 16:33
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeYou don’t need to become an AI company to win. Build a company that use…
The 5 Things I Look For Before Starting Any Business | Ep 967 [not-audio_url] [/not-audio_url]

Duration: 20:26
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most struggling entrepreneurs are working hard in a bad business and d…
How My $250 Million Portfolio Actually Makes Money | Ep 965 [not-audio_url] [/not-audio_url]

Duration: 15:16
Book Your Spot for the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converti…
Before You Run Ads, Fix This One Thing First | Ep 964 [not-audio_url] [/not-audio_url]

Duration: 24:52
Join Alex at the Live Scaling Workshop in Las Vegas: ⁠https://www.acquisition.com/o-vegas⁠ Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. Th…
Stop Ignoring AI | Ep 963 [not-audio_url] [/not-audio_url]

Duration: 24:05
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtAI is here, and businesses that don’t adapt will be left behind. In this e…
How to Scale an E-Commerce Business Past the $10M Wall | Ep 962 [not-audio_url] [/not-audio_url]

Duration: 39:48
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtIn this Q&A episode, Alex advises business owners on how to overcome growt…
Embrace The Cringe | Ep 961 [not-audio_url] [/not-audio_url]

Duration: 7:52
Join Alex Hormozi at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegasIn this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record,…
One Step Away From Collapse (Here’s How We Fixed It) | Ep 960 [not-audio_url] [/not-audio_url]

Duration: 24:06
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeJoel built a $6.4M travel hedging company, but 85% of his customers com…