You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954

You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954

Author: Alex Hormozi March 19, 2026 Duration: 15:54

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Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and high-value lead magnets will drive the right traffic and increase conversion rates significantly.




In this episode

00:00 When traffic isn’t the problem, but acquisition

04:11 Crafting content that drives higher quality leads

05:56 How to utilize Meta and YouTube ads to increase traffic

09:11 Achieving a higher ROI with LinkedIn and cold email strategies

13:08 Creating high-value lead magnets to better qualify leads

14:45 Using the calculator close strategy to boost conversions



More Value:

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Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en

Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en



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There’s a playbook for building a business, but it’s rarely the one they teach in school. The Game with Alex Hormozi digs into the real mechanics of growth, straight from someone who’s navigated the climb from significant success to even greater scale. Host Alex Hormozi draws from his own journey as an entrepreneur and investor, focusing on the fundamental levers every business owner must pull: attracting more customers, increasing the value of each transaction, and building loyalty that lasts. This isn’t about vague inspiration; it’s a practical, often gritty, look at the systems that work. You’ll hear detailed breakdowns of strategy, marketing, and operations, all framed through the lens of hard-won experience. The conversations in this podcast regularly revisit the stumbles and lessons learned along the way, offering a transparent look at what happens before and after a major milestone. It’s for anyone tired of surface-level advice and ready to engage with the substantive, sometimes counterintuitive, choices that separate a good business from a truly exceptional one. Tune in for direct, actionable insights that cut through the noise.
Author: Language: English Episodes: 100

The Game with Alex Hormozi
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