The Gaming Founders Podcast Episode 5: From Animation to Zynga to Baobab Studios - Maureen Fan on Building Interactive IP Across Platforms
Today’s guest is Maureen Fan, CEO and co-founder of Baobab Studios, the 9x Emmy Award-winning Disney of the metaverse with a track record of creating franchisable IP and virtual worlds. Currently the leaders of IP development in VR, their universes are being turned into films (Disney), series on premium streamers (Disney+, HBO Max), books (Penguin Random House, MacMillan), and games (Oculus, Roblox, Web3). Their projects have attracted talent such as Oprah, John Legend, Ali Wong, and more. Named Fast Company's 2018 Most Innovative Company, Baobab's investors and board include Ed Catmull (Pixar co-founder and former President of Disney), Kevin Lin (Twitch co-founder), Disney, Comcast, and Shari Redstone (chairwoman of Viacom).
Previously, Maureen held leadership roles in gaming, film, and the consumer web. She rose to VP of games at Zynga, directly reporting to the CEO, where she built and oversaw three game studios including the "FarmVille's" (40% of the company's revenues,120 million MAU), birthing the casual social games revolution. Previous roles include production on Pixar's "Toy Story 3" film, the Oscar-nominated "The Dam Keeper," and at eBay in product management and UI design.
In this episode, you’ll hear Maureen’s story- starting as a child of Asian immigrant parents in New Jersey, how animation was an escape from some of the racism she experienced, paying her dues starting out in Hollywood, and her journey from eBay to Zynga to founding Baobab Studios, navigating fundraising, and Baobab’s dual focus on the gaming world as well as the film world.
Discussion points:
- Maureen’s origin story - racism, animation as escape, computer science classes
- Immigrant parents forbade her dream jobs, so she started at Ebay
- Looking for a start in Hollywood
- Zynga & Harvard Business School taught Maureen a lot of what she needed to know about business
- Petville, Farmville, and her various roles at Zynga
- Motivation to start her own company - nights and weekends working with Pixar friends, and the advent of VR
- Structuring an entertainment media company and fundraising
- Early networking connections were fruitful later in Maureen’s career
- Selecting strategic investors - aligned long-term for the industry
- Maureen’s view of the VR industry, and gaming vs. film
- Details on some upcoming properties and NOT being a web3 company
- Founder’s challenges - having co-founders and entrepreneur friends is the best way to build a business
- Advice for founders - it’s a marathon, not a sprint, and you are the energy source for the company, keep your light bright and strong
The Gaming Founders Podcast is brought to you by Pragma, a venture-backed backend game engine founded by the engineering leaders who built the platforms for some of the largest live service games including League of Legends, Fortnite, Destiny 2, and Plants vs. Zombies 2. Pragma powers services like accounts, matchmaking, and player data for the world’s most ambitious live service games. CEO of Pragma Eden Chen was also the founder of Fisherman Labs and Lightmark Capital and was previously an investment banker at Citigroup and Lehman Brothers. Kevin Zhang leads the healthcare and gaming practices at Upfront Ventures. Upfront has backed standout teams across all technology sectors with a current focus in healthcare, fintech, consumerization of enterprise software, gaming, computer vision, and AgTech/ sustainability.
Resources:
- Maureen Fan LinkedIn: https://www.linkedin.com/in/maureen-fan/
- Baobab Studios: https://www.baobabstudios.com/
- HBO Movie: 38 at the Garden: https://www.hbo.com/movies/38-at-the-garden
- Gaming Founders Podcast: https://pragma.gg/gamingfounders
- Eden Chen LinkedIn: https://www.linkedin.com/in/edechen/
- Kevin Zhang LinkedIn: https://www.linkedin.com/in/kevinyzhang/
- Upfront Ventures: https://upfront.com/
- Pragma: https://pragma.gg/
