007 Squatty Potty: Unicorn Poop Gone Viral With Bobby Edwards

007 Squatty Potty: Unicorn Poop Gone Viral With Bobby Edwards

Author: Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing December 1, 2015 Duration: 35:49

Bobby Edwards just wanted to help his mom poop. Having discovered the extensive benefits of squatting to poop, he set out to create "the stool for better stool". It wasn't until a barrage of awkward Christmas gifts resulted is raving enthusiasm that he truly realized the potential of his poop platform... or as it's famously known today — Squatty Potty.

Brilliant in it's simplicity, much like the product itself, Bobby's initial marketing strategy was to find bloggers in the health space and send them a Squatty Potty. That led to a phone call from The Doctors and later an endorsement from Howard Stern. Bobby eventually took the business to Shark Tank and landed a deal with Lori Grenier who got them prime placement in Ben, Bath, & Beyond. All of that... and they still only had 1.2M customers.

Working with The Harmon Brothers, the marketers behind the viral success of Poo Pourri, the Squatty Potty team produced a three minute promo video titled "This Unicorn Changed The Way I Poop" and drove over 48M views (between Youtube and Facebook) and was submitted to Reddit 42 times within the first 50 days it existed. Bobby shares the details about the creative process and how this viral video catapulted their sales.

Create social leverage with the Ghost Influence community.

Music: 'Contact - Somewhere (LIONBLOOD Remix)'


Ever wonder what really happens in the hours after a post explodes on Reddit? The Ghost Influence Podcast: How Viral Happens On Reddit goes beyond the upvote count to explore the human stories and strategic decisions that follow sudden internet fame. Hosted by Brian Swichkow, whose background in social engineering and digital empathy provides a unique lens, each conversation dissects a specific case of viral content. You’ll hear directly from the people who created or were thrust into the spotlight, learning not just how something caught fire, but more importantly, what they chose to do with that fleeting attention. This isn't about generic tips; it's a deep dive into the nuanced art of turning a temporary surge of views into lasting impact, whether that's building a business, advocating for a cause, or simply understanding the mechanics of online communities. The podcast meticulously deconstructs the ecosystem of platforms like Reddit, revealing how genuine community interaction can lead to massive, organic exposure. For anyone curious about the intersection of modern marketing, psychology, and digital culture, these conversations offer a rare, behind-the-scenes look at the real work that happens after the meme is made. Tune in for a compelling analysis of influence that feels both authentic and actionable.
Author: Language: English Episodes: 16

The Ghost Influence Podcast: How Viral Happens On Reddit
Podcast Episodes
006 Pixel Thoughts: Meditation Tool Gone Viral With Marc Balaban [not-audio_url] [/not-audio_url]

Duration: 38:44
Marc Balaban wanted to escape his job in tech recruitment to improve his web development skills and move towards something more creative. He joined a hackathon to push those boundaries and was challenged to create a prod…