012 Flamethrowers & Magic: The Highs & Lows Of E-Commerce On Reddit With Adam Wilber

012 Flamethrowers & Magic: The Highs & Lows Of E-Commerce On Reddit With Adam Wilber

Author: Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing January 13, 2016 Duration: 1:02:12

Passionate magician, fantastic human, and COO for Ellusionist — the 'The World's First Online Magic Retailer' — it wasn't abnormal for Adam Wilber to conceive of something as magnificent as a wrist mounted, fully concealable flame thrower. Making it's way to Reddit organically, it generated sales far beyond what they ever expected. A year later, while launching the second (even more concealable) version their ignorance got the better of them and they were banned from /r/gadgets for inadvertently gaming the system by campaigning to their email list for votes. The story of the Pyro is one of success on accident, failure on purpose, and (finally) success on purpose.

Create social leverage with the Ghost Influence Community.

Music: 'Dan Porcaro - Shadows'


Ever wonder what really happens in the hours after a post explodes on Reddit? The Ghost Influence Podcast: How Viral Happens On Reddit goes beyond the upvote count to explore the human stories and strategic decisions that follow sudden internet fame. Hosted by Brian Swichkow, whose background in social engineering and digital empathy provides a unique lens, each conversation dissects a specific case of viral content. You’ll hear directly from the people who created or were thrust into the spotlight, learning not just how something caught fire, but more importantly, what they chose to do with that fleeting attention. This isn't about generic tips; it's a deep dive into the nuanced art of turning a temporary surge of views into lasting impact, whether that's building a business, advocating for a cause, or simply understanding the mechanics of online communities. The podcast meticulously deconstructs the ecosystem of platforms like Reddit, revealing how genuine community interaction can lead to massive, organic exposure. For anyone curious about the intersection of modern marketing, psychology, and digital culture, these conversations offer a rare, behind-the-scenes look at the real work that happens after the meme is made. Tune in for a compelling analysis of influence that feels both authentic and actionable.
Author: Language: English Episodes: 16

The Ghost Influence Podcast: How Viral Happens On Reddit
Podcast Episodes
005 AirConsole: Redefining Gaming & Media With Rafael Morgan [not-audio_url] [/not-audio_url]

Duration: 34:49
Andrin von Rechenberg wanted to play video games on his computer and he wanted to use his smartphone as the controller. Unable to find an existing solution, Andrin sought out to create his own and within just two days —…
001 Reel Scary: Rating Movies Based On Scariness With Scott Plybon [not-audio_url] [/not-audio_url]

Duration: 49:24
As Scott Plybon's degree was coming to a close he knew he needed to differentiate himself in order to survive in the job market. He sought an opportunity to showcase his web development skills with and settled on an idea…