La Catrina Mexican Shop Owner on Immigration and Business

La Catrina Mexican Shop Owner on Immigration and Business

Author: Crispin Valentin July 17, 2026 Duration: 1:19:44
Send us Fan Mail What does it take to turn a candy stand in a nearly empty mall into a full Mexican gift shop with a loyal following? Giovana, owner of La Catrina Mexican Shop, walks through exactly how she did it — and the identity questions she had to work through along the way. Giovana was born in Tuxpan, Zacatecas, and crossed into the U.S. with her family as a toddler. She grew up in Haltom City, Texas, spent five years working in human resources at Canales Furniture, and never planned o...

Hosted by Crispin Valentin, The Global Latin Factor Podcast is a space for genuine dialogue that goes beyond surface-level celebrations. It delves into the nuanced realities of Latino identity and its ever-expanding influence across the world. You’ll hear from entrepreneurs discussing the unique challenges of building a brand, artists exploring the fusion of tradition and innovation, and community leaders sharing insights on advocacy and legacy. These conversations naturally unfold, revealing personal narratives about heritage, the complexities of immigrant journeys, and the diverse experiences that define contemporary Latino life. This podcast is built on the belief that our shared stories are a powerful force. Each episode focuses on the authentic voices, deeply held values, and tangible contributions that are actively shaping culture in business, society, and the arts. The aim is to present a vibrant, multifaceted portrait of a community in motion, honoring its roots while engaging with its dynamic present and future. Tune in for a thoughtful exploration of how Latino perspectives are woven into the global fabric.
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