Words That Move: David L. Deutsch aka "The Billion Dollar Copywriter", on the Art of a Lifetime of Persuasion

Words That Move: David L. Deutsch aka "The Billion Dollar Copywriter", on the Art of a Lifetime of Persuasion

Author: Chris Grimes - Facilitator. Coach. Motivational Comedian October 29, 2025 Duration: 59:38
Send us Fan Mail What if your copy worked because you thought better, not because you wrote harder? That’s the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now? David shares how he turns ...

Hosted by Chris Grimes, a facilitator, coach, and self-styled motivational comedian, The Good Listening To Show: Stories of Distinction & Genius operates on a beautifully simple idea: everyone has a remarkable story if someone takes the time to truly hear it. This podcast is that act of generous attention, creating what fans describe as a 'day spa' for your brain. Each conversation is structured as a unique and enjoyable journey, moving beyond standard interviews into a space of genuine discovery. The show lives across several realms-society, culture, health, fitness, relationships, and comedy-because human stories refuse to be neatly categorised. You’ll hear from a diverse range of voices, each given the platform to tell their story out loud, based on the belief that speaking your narrative is the first step toward living it more fully. The tone is one of kindness and unexpected insight, often punctuated by laughter, making for a thoroughly engaging listen. This isn't about interrogation; it's about connection and the quiet genius found in ordinary and extraordinary experiences alike. Tune in for a thoughtful, often humorous, and always human exploration of what happens when we actually listen.
Author: Language: en-gb Episodes: 100

The Good Listening To Show: Stories of Distinction & Genius
Podcast Episodes
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