Episode 66: The $1.5M Apartment Deal I Lost Because I Thought Too Small
Author: Johnoson Crutchfield
May 30, 2024
Duration: 8:26
Shownotes:
What's the biggest opportunity you've ever missed?
For most people, the pain isn't losing the deal…
It's realizing later that you could have done it.
In this episode, John Crutchfield shares the story of a 55-unit apartment deal worth $1.5 million that he passed on years ago—a deal that today would likely be worth over $4 million.
So why did he miss it?
It wasn't because the deal was bad. It wasn't because it couldn't be financed.
It was because his mindset, network, and circle were too small at the time.
This episode is a powerful lesson about:
Thinking bigger
Building the right network
Getting around people who solve larger problems
Preparing yourself before opportunities show up
If you're trying to level up in real estate or business, this may be one of the most important mindset shifts you ever hear.
Episode Timeline:
[00:12] Introduction: Missing Big Opportunities
[00:45] The 55-Unit Apartment Deal
[01:30] The Challenge: No Money and No Credit
[02:00] Trying Seller Financing
[02:45] Asking the Wrong People for Help
[03:30] Banks Saying the Deal Was Too Big
[04:15] Losing the Deal to Another Investor
[05:00] The Biggest Lesson: Thinking Too Small
[05:50] How the Deal Changed His Mindset
[06:40] Why Your Network Matters
[07:20] Leveling Up Your Circle Intentionally
[08:00] Final Lesson: Opportunities Return
Key Takeaways:
Think bigger: Don't limit opportunities with small thinking.
Upgrade your network: Your circle affects execution.
Preparation matters: Big deals require readiness.
Missed opportunities teach lessons: Use them to grow.
Quotes:
“I missed that deal because I wasn't thinking big enough.”
“Your circle determines your solutions.”
“Another opportunity will always come.”
Conclusion:
The biggest opportunities in life often don't look impossible…
Until your mindset makes them impossible.
John's story proves that success isn't just about finding deals.
It's about becoming the type of person who can close them.
The real question is: Are you surrounding yourself with people who help you think bigger?
Don't just look at it… Grab the map.
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