Episode 75: Leveraging Real Estate Technology to Grow Your Business with  Scott Selverian

Episode 75: Leveraging Real Estate Technology to Grow Your Business with Scott Selverian

Author: Johnoson Crutchfield August 22, 2024 Duration: 20:09
Are you a real estate investor struggling to scale your business and build a reliable team? In this episode, we chat with Scott Selverian, the Head of Customer Success at Sierra Interactive, a leading real estate technology company. Scott has over 18 years of experience in the real estate industry, navigating the ups and downs of the market, from residential to commercial properties. Scott shares his journey, from being a real estate agent to a passive investor and now a technology leader, and how he's been able to adapt and thrive in an ever-changing industry. He'll dive into the challenges of building a team, raising capital, and finding the right investment opportunities, as well as his insights on the current market trends and where he sees the future of real estate technology. Tune in and learn how to scale your operations, streamline your processes, and create a sustainable, profitable real estate empire. [01:26] Scott is a seasoned real estate professional with over 18 years of experience in the industry. He has navigated the ups and downs of the market, from residential to commercial properties, and now works as the Head of Customer Success at Sierra Interactive, a leading real estate technology company. [01:37] In the past, Scott has been involved in a variety of investment deals, including syndications and debt deals. However, he has found that he prefers the equity side of the business, where he can have more control over the investments and the returns. [02:02] After years of working as a real estate agent, Scott transitioned into the technology side of the industry. He now works for Sierra Interactive, a software platform that provides real estate agents with tools to showcase MLS properties, create a personal brand, and automate their lead generation and follow-up processes. [06:55] While Scott is open to exploring various asset classes, he has a particular interest in self-storage, residential, and multifamily properties. His strategy often involves identifying distressed properties that he can acquire, renovate, and then either flip or hold as rental properties. Quotes: I think I've learned, definitely learned some lessons over the past couple years that has educated me to vet the partners even more than I thought I was. I'm a pretty trusting guy to begin with, and I think I vet people pretty well. I think I could probably do a better job of that. I think what I'd like to start doing is getting more into the equity game. And if I need to put money in on my own, I can do that to a certain extent, to be able to offer that capital, up to your point is the value add type deals where I can get all or brought in that capital back, but stay in the deal on a capsule basis, and things like that. I haven't looked at anything in a while. It's either reconnecting with people that I talked to in the past, or starting to connect with new people. Because I think that is the basis and the foundation of everything, Links Mentioned: Sierra Interactive website: https://www.sierrainteractive.com/ If you are interested investing in real estate and make connections, shoot an email grabthemap@gmail.com. Read on some of our blogpost http://grabthemap.com/.

There's a lot of noise out there about building wealth, but for many, the tangible path of real estate remains compelling yet shrouded in mystery. The Grab the Map Podcast: Real Estate Investing Info and Advice for All of Us cuts through that fog with a grounded, accessible approach. Hosted by active investor Johnoson Crutchfield, this isn't a theoretical lecture; it's a conversation from the trenches, designed to build both your practical knowledge and the mental framework necessary for success. Each episode feels like a direct dialogue, whether Johnoson is sharing hard-won advice from his own deals or sitting down with a variety of guests to explore different angles and strategies within the industry. What sets this podcast apart is its genuine responsiveness-listener feedback actively shapes the content, ensuring the topics covered are the ones you actually need. The tone is refreshingly straightforward and inclusive, speaking to both newcomers figuring out their first step and seasoned investors looking to refine their approach. You'll find a blend of actionable tactics, broader discussions on the cultural and societal aspects of property, and a consistent emphasis on building a sustainable investor's mindset. If you're tired of hype and looking for a real, unvarnished look at how real estate investing works for everyday people, this is a place to start. Johnoson extends an open invitation to share your own journey, reinforcing the community-focused spirit of the entire project.
Author: Language: en-us Episodes: 100

The Grab the Map Podcast: Real Estate Investing Info and Advice for All of Us
Podcast Episodes
Episode 25: Tightwad Todd Quits His Job [not-audio_url] [/not-audio_url]

Duration: 45:51
Shownotes: Most people believe freedom comes after retirement… but what if that timeline is optional? What if the real problem isn't income — it's how we use it? Why do high earners stay broke? Why do some investors quit…
Episode 24: 10 Things I Did Wrong [not-audio_url] [/not-audio_url]

Duration: 11:06
Shownotes: Most real estate investors don't fail because they lack motivation — they fail because they repeat predictable mistakes. Bad bookkeeping. Wrong partnerships. Cheap contractors. Chasing deals and losing friends…
Episode 23: Partnering Up [not-audio_url] [/not-audio_url]

Duration: 23:05
Shownotes: Should you build wealth alone… or is partnering the real shortcut to scale? Many investors are taught: do it yourself, control everything, never rely on anyone. But eventually reality hits — limited capital, l…
Episode 22: Why Real Estate Investing Works [not-audio_url] [/not-audio_url]

Duration: 12:49
Shownotes: Everyone hears the promise: real estate builds wealth. But skepticism kicks in… Is it hype? Is it luck? Is it only for rich people? Many people stay stuck in jobs because income feels safe and predictable — ev…
Episode 21: How to Network [not-audio_url] [/not-audio_url]

Duration: 18:28
Shownotes: You know networking matters… but you still avoid it. You don't like small talk. You don't know what to say. You don't want to feel awkward or salesy. So you stay home — and your real estate business stays smal…
Episode 20: When You're Scared to Do a Deal [not-audio_url] [/not-audio_url]

Duration: 19:28
Shownotes: You've analyzed the numbers. You've watched the videos. You've even found a deal that makes sense… …but you still don't pull the trigger. Why? Fear. Fear keeps more people broke in real estate than bad deals e…
Episode 19: Grab the Map 1st Quarter Reflection [not-audio_url] [/not-audio_url]

Duration: 10:07
Shownotes: Sometimes growth isn't about doing more — it's about stopping long enough to think. In a world obsessed with scaling, hustling, and constant acquisition, what happens when uncertainty hits? Do you keep buying?…
Episode 18: Introducing Grab the Map Education [not-audio_url] [/not-audio_url]

Duration: 4:39
Shownotes: You've listened to podcasts. You've watched YouTube videos. Maybe you've even read a few real estate books… but still feel stuck. Why is it that knowledge doesn't always turn into action? Why do so many aspiri…
Episode 17: Guy Quits His Job for Full-Time Real Estate [not-audio_url] [/not-audio_url]

Duration: 26:54
Shownotes: What finally gives someone the confidence to walk away from a steady paycheck? For most people, the dream of financial freedom crashes into fear: What if the deal goes bad? What if the tenants don't pay? What…
Episode 16: Mentoring Other Real Estate Investors [not-audio_url] [/not-audio_url]

Duration: 11:46
Shownotes: What responsibility comes with success? At what point do you stop focusing only on your own growth—and start helping others grow? In this episode of the Grab the Map Podcast, host John Crutchfield dives into o…