Russ Maschmeyer: Spatial Commerce and AI in Retail

Russ Maschmeyer: Spatial Commerce and AI in Retail

Author: Daniel Bashir February 1, 2024 Duration: 55:41

In episode 109 of The Gradient Podcast, Daniel Bashir speaks to Russ Maschmeyer.

Russ is the Product Lead for AI and Spatial Commerce at Shopify. At Shopify, he leads a team that looks at how AI can better empower entrepreneurs, with a particular interest in how image generation can help make the lives of business owners and merchants more productive. He previously led design for multiple services at Facebook and co-founded Primer, an AR-enabled interior design marketplace.

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Outline:

* (00:00) Intro

* (01:50) Russ’s background and a hacked Kinect sensor

* (06:00) Instruments and emotion, embodiment and accessibility

* (08:45) Natural language as input and generative AI in creating emotive experiences

* (10:55) Work on search queries and recommendations at Facebook, designing for search

* (16:35) AI in the retail and entrepreneurial landscape

* (19:15) Shopify and AI for business owners

* (22:10) Vision and directions for AI in commerce

* (25:01) Personalized experiences for shopping

* (28:45) Challenges for creating personalized experiences

* (31:49) Intro to spatial commerce

* (34:48) AR/VR devices and spatial commerce

* (37:30) MR and AI for immersive product search

* (41:35) Implementation details

* (48:05) WonkaVision and difficulties for immersive web experiences

* (52:10) Future projects and directions for spatial commerce

* (55:10) Outro

Links:

* Russ’s Twitter and homepage

* With a Wave of the Hand, Improvising on Kinect in The New York Times

* Shopify Spatial Commerce Projects

* MR and AI for immersive product search

* A more immersive web with a simple optical illusion

* What if your room had a reset button?



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Hosted by Daniel Bashir, The Gradient: Perspectives on AI moves beyond surface-level headlines to explore the intricate machinery and human ideas shaping artificial intelligence. Each episode is built on a foundation of deep research, leading to conversations that are both technically substantive and broadly accessible. You'll hear from researchers, engineers, and philosophers who are actively building and critiquing our technological future, discussing not just how AI systems work, but the larger implications of their integration into society. This isn't about speculative hype; it's a grounded examination of real progress, persistent challenges, and ethical considerations from those on the front lines. The discussions peel back layers on topics like model architecture, policy, and the fundamental science behind the algorithms becoming part of our daily lives. For anyone curious about the substance behind the buzz-whether you have a technical background or are simply keen to understand a defining technology of our age-this podcast offers a crucial and thoughtful resource. Tune in for a consistently detailed and nuanced take that treats artificial intelligence with the complexity it deserves.
Author: Language: English Episodes: 100

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