Can a business make money and do good at the same time? With Natalie Campbell and Claire Burton

What does it mean to be responsible? There's no right answer. In fact, it's easy to get it wrong.

Every day we make decisions. Driven by what we believe in. What we stand for. And our sense of purpose.

In our personal lives, it might be showing up for our best friend when they need us, paying our bills on time, and educating ourselves on the big issues in the world around us.

In business, it might be stepping up as an ally for minority groups, volunteering our time and skills to support charity partners, and making sure our actions help protect rather than harm the environment.

The lines between our personal and professional lives are blurring. The things we care about at home have a place at work – and vice versa. And the days where being a responsible business were just one team's job are over. In fact, it's becoming an integral part of doing business today – part of who a company really is.

Tackling the climate crisis. Responding to the impact of the pandemic. Speaking out for social justice. Addressing inequality. Improving access to education and employment. Building skills in society. From big business to government, sustainable start-ups to social enterprises, and everything in between, any business can take positive action for people and the planet.

That's not to say it's always easy. Looking at the future and thinking we can do better takes perseverance. Chances are, it might be the road less travelled. It might seem like a big risk. But if it's the right decision, it's worth it (yes, also commercially).

So how do businesses make social impact part of everyday decisions? Inclusive decisions. Impactful decisions. Hard decisions. Little ones. Big ones.

What does it mean to be a responsible business? Is there a formula for doing it right? And to get there, do you have to do it all? 

Tune in to find out:

• How the pandemic gave the Belu team the gift of time
• Why customers are voting with their feet
• Which of our guests set up a fair in their garden to raise money as a child
• Why Natalie thinks the challenger brands are going to grow the fastest

Enjoyed the episode? Check our website for our recommendations and to learn more about this topic: Deloitte.co.uk/GreenRoomPodcasts

Guests: Natalie Campbell, Co-CEO of Belu Water, and Claire Burton, Head of Responsible Business at Deloitte UK

Hosts: George Parrett and Ethan Worth

Technical support: Deloitte's Creative Studio

Original music: Ali Barrett