Do we care more about a brand or what they stand for? With Johan Bello and Annabel Rake

Do we care more about a brand or what they stand for? With Johan Bello and Annabel Rake

Author: Deloitte UK October 27, 2020 Duration: 34:55

Humans are funny creatures. We wake up and brew ourselves a cuppa, using only our favourite teabags of course. We butter our bread using our favourite spreads (or not, you love it or you hate it after all) and we message our friends on our mobiles, the same make we've had for the last decade.

Some of these brands have been around for generations. But we keep going back for more. And it doesn't make it easy for the new kids on the block. So why exactly do we have such an emotional connection to them? Are we all just creatures of habit, easily charmed… or is there more to it?

We speak to our Chief Marketing Officer, Annabel Rake, and Johan Bello from creative design agency ACNE to find out.

Tune in to hear:

  • Why purpose is about more than just a fancy slogan
  • How Johan helped design Ikea's answer to Balenciaga
  • What Lizzie's learnt from playing the logo game
  • And why our teabags need to do more than make a good brew

 

Hosts: George Parrett and Lizzie Elston

Guests: Annabel Rake, Chief Marketing Officer at Deloitte UK and North and South Europe, and Johan Bello, Co-Founder and Executive Creative Director at ACNE.

Technical support: Deloitte's Creative Studio

Original music: Ali Barrett

 


In The Green Room: Questions That Matter Most In Business, conversations move beyond surface-level trends to examine the underlying forces reshaping the commercial landscape. Hosted by Deloitte UK, this award-winning podcast creates a space where complex, pressing questions are met with clarity and depth. Every discussion is built around a single, significant inquiry, bringing in leading voices from across various sectors to unpack it. What you'll hear is not just commentary, but substantive strategic analysis and expert insights designed for leaders and professionals who need to understand the 'why' and the 'how'. The dialogue consistently returns to critical, interconnected areas like digital transformation, the practical implications of AI and technology, evolving leadership models, and the realities of the future of work. It also delves into core business strategy, the pathways to genuine innovation, and the urgent demands of sustainability and climate action. This podcast functions as a dedicated forum for thought leadership, where each episode provides a focused lens on the topics that define success and responsibility in modern business. The aim is to equip listeners with perspectives that are both broad and deeply relevant, turning abstract concepts into actionable understanding. It’s a resource for anyone looking to engage with the substantive ideas that are currently challenging and changing organizations worldwide.
Author: Language: English Episodes: 100

The Green Room: Questions That Matter Most In Business
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