How can we put more meaning into our metrics? With David Kennedy and Veronica Poole

How can we put more meaning into our metrics? With David Kennedy and Veronica Poole

Author: Deloitte UK July 1, 2025 Duration: 34:54

In a data-driven world, it's easy to get lost in a maze of metrics.

We start by looking for helpful measurements that will allow us to track our progress, set goals and make more informed decisions.  

But we can quickly lose sight of what we're tracking and why we're tracking it. Because it's easy to collect data – the challenge is knowing how best to use it. 

So, what needs to happen to ensure metrics aren't just numbers on a page, but drivers of real change? And how do we use them to give what we say – and do – more meaning and direction?

That's what we're exploring with David Kennedy, CEO of Science Based Targets Initiative and Veronica Poole, Vice Chair at Deloitte UK, in this episode of The Green Room as we ask: How can we put more meaning into our metrics?

Tune in to find out:

  • Why businesses measure in the first place
  • The benefits of science-based targets 
  • The difference between vanity metrics and meaningful metrics
  • How we can use data to improve and learn

Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts

You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK 

Find out more about Scope here: scope.org.uk

Find out more about Science Based Targets Initiative here: sciencebasedtargets.org

Guests: David Kennedy, CEO of Science Based Targets Initiative and Veronica Poole, Vice Chair at Deloitte UK

Hosts: Annie Wong and Stephanie Dobbs

Original music: Ali Barrett

 


In The Green Room: Questions That Matter Most In Business, conversations move beyond surface-level trends to examine the underlying forces reshaping the commercial landscape. Hosted by Deloitte UK, this award-winning podcast creates a space where complex, pressing questions are met with clarity and depth. Every discussion is built around a single, significant inquiry, bringing in leading voices from across various sectors to unpack it. What you'll hear is not just commentary, but substantive strategic analysis and expert insights designed for leaders and professionals who need to understand the 'why' and the 'how'. The dialogue consistently returns to critical, interconnected areas like digital transformation, the practical implications of AI and technology, evolving leadership models, and the realities of the future of work. It also delves into core business strategy, the pathways to genuine innovation, and the urgent demands of sustainability and climate action. This podcast functions as a dedicated forum for thought leadership, where each episode provides a focused lens on the topics that define success and responsibility in modern business. The aim is to equip listeners with perspectives that are both broad and deeply relevant, turning abstract concepts into actionable understanding. It’s a resource for anyone looking to engage with the substantive ideas that are currently challenging and changing organizations worldwide.
Author: Language: English Episodes: 100

The Green Room: Questions That Matter Most In Business
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