Jonathan Metrick from Sagard

Jonathan Metrick from Sagard

Author: Evan McCann May 24, 2025 Duration: 44:29

Jonathan Metrick is a Partner and the Chief Growth Officer at Sagard.


Sagard is a global multi-strategy alternative asset management firm active in venture capital, private equity, private credit, and real estate.


Takeaways

- The Evolution of Growth Roles

- First Steps After Raising Capital for GTM

- Balancing Traditional and Digital Marketing Channels

- Consumer Attention and Trust in Fintech

- Rules Around Investing in New Marketing Trends

- Building a Growth Team

- In-House vs. Outsourcing: Finding the Right Balance

- The Rise of Founder-Led Growth

- The Impact of AI on Sales and Marketing

- Traits of Effective Growth Leaders

- Finding Growth Talent: Where to Look

- Retention Strategies


Chapters

00:00 The Evolution of a Growth Role

02:27 Engagement Models with Portfolio Companies

04:05 First Steps After Raising Capital

06:35 Acquisition Channels and Strategies

09:22 The Impact of Funding Amounts on Growth

12:20 Balancing Traditional and Digital Marketing Channels

15:18 Consumer Attention and Trust in Fintech

18:06 Investing in New Marketing Trends

20:27 Building a Growth Team

23:05 In-House vs. Outsourcing: Finding the Right Balance

23:22 The Rise of Founder-Led Growth

25:42 Deep Sponsorships: Going Beyond Surface-Level Marketing

28:55 The Impact of AI on Sales and Marketing

33:12 Traits of Effective Growth Leaders

35:07 Finding Growth Talent: Where to Look

36:49 Emerging Trends in Marketing Roles

39:54 Retention Strategies in a Growth-Focused World

42:28 Navigating Hard Times: The Importance of Support Networks


Keywords

Sagard, growth role, revenue acceleration, go-to-market strategy, product market fit, acquisition channels, funding impact, marketing strategies, consumer attention, team building, founder-led growth, marketing strategies, AI in sales, growth leadership, retention strategies, sponsorships, outsourcing, marketing roles, business growth, personal support networks


Evan McCann sits down with the people shaping Canada's business landscape, moving past the polished success stories to get into the real work that happens behind the scenes. The Hard Part with Evan McCann is built on conversations with founders, investors, and leaders who have navigated unique challenges, focusing on the pivotal decisions and often overlooked struggles that define a venture. This podcast explores the specific strategies and personal playbooks that have driven impact, offering a rare look at the operational truths of building something significant. While the spotlight frequently falls on innovators elsewhere, these episodes are dedicated to the Canadian visionaries whose work is redefining global entrepreneurship from here at home. You'll hear candid reflections on risk, resilience, and the moments that tested their conviction, providing not just inspiration but tangible insight into the mechanics of leadership and growth. Each discussion aims to unpack the nuance of achievement, making it an essential listen for anyone curious about the substance behind the headlines in the Canadian business world.
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The Hard Part with Evan McCann
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