Max Cunningham from Sesh

Max Cunningham from Sesh

Author: Evan McCann January 21, 2026 Duration: 29:25

Max Cunningham is the Founder and CEO of Sesh Products.


Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings.


Chapters

00:00 The Journey Begins: From Vaping to Sesh

02:46 Cultural Insights: The Swedish Influence on Nicotine Products

05:42 Navigating Regulations: Launching in Canada vs. the U.S.

08:08 Market Dynamics: The Shift from Smoking to Pouches

11:02 Branding and Positioning: Creating a Modern Nicotine Experience

13:42 Investment Insights: Partnering with 8VC

16:33 Consumer Feedback: Iterating in a Regulated Market

19:10 The Rise of Pouches: Trends and Accessibility

22:02 Health Perspectives: The Benefits of Nicotine Pouches

24:18 Building Trust: Ethics and Responsibility in Marketing

26:58 Future Outlook: Scaling and Global Expansion


Evan McCann sits down with the people shaping Canada's business landscape, moving past the polished success stories to get into the real work that happens behind the scenes. The Hard Part with Evan McCann is built on conversations with founders, investors, and leaders who have navigated unique challenges, focusing on the pivotal decisions and often overlooked struggles that define a venture. This podcast explores the specific strategies and personal playbooks that have driven impact, offering a rare look at the operational truths of building something significant. While the spotlight frequently falls on innovators elsewhere, these episodes are dedicated to the Canadian visionaries whose work is redefining global entrepreneurship from here at home. You'll hear candid reflections on risk, resilience, and the moments that tested their conviction, providing not just inspiration but tangible insight into the mechanics of leadership and growth. Each discussion aims to unpack the nuance of achievement, making it an essential listen for anyone curious about the substance behind the headlines in the Canadian business world.
Author: Language: en-ca Episodes: 100

The Hard Part with Evan McCann
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