Psychology Tricks That Got My Business to $500M (David Royce)

Psychology Tricks That Got My Business to $500M (David Royce)

Author: Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist April 10, 2026 Duration: 51:43

David Royce is the founder and chairman of Aptive Environmental, one of the fastest-growing residential pest control companies in North America. Under his leadership, the company scaled to a $500M+ business operating across 30+ states and thousands of cities, with a team of over 6,000 employees.

Recognized by Forbes, Fortune, Inc., Entrepreneur, and The Wall Street Journal, David is a recipient of the Ernst & Young National Entrepreneur of the Year Award.

Beyond business, he brings a unique perspective by combining operational excellence with psychology, leadership development, and human behavior, helping founders scale not just their companies—but their lives with intention.

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For anyone running a home service business-be it plumbing, HVAC, or a dozen other trades-the daily grind can feel isolating. You’re solving problems for customers while wrestling with your own, from hiring the right technicians to figuring out which marketing actually works. That’s where The Home Service Expert Podcast comes in. Host Tommy Mello isn’t just another commentator; he’s a founder who has built his own companies to a staggering $200 million in revenue, and he shares his hard-won perspective as a columnist for major publications like Forbes, Inc., and Entrepreneur. Each episode feels like a direct conversation with the sharpest minds in the field. Tommy brings on leading entrepreneurs and specialists, not only from home services but from adjacent industries, to unpack the precise tactics that drive real growth. You’ll hear practical discussions that skip the theory and dive into applied knowledge, covering everything from leveraging new digital tools to executing scaling strategies that protect your company’s culture. The dialogue is built on a foundation of genuine experience, offering a sense of camaraderie and actionable advice for owners who are serious about building a legacy, not just a job. This podcast serves as a vital resource for turning operational challenges into your biggest opportunities.
Author: Language: English Episodes: 100

The Home Service Expert Podcast
Podcast Episodes
Growth Without Burnout: Balancing Team Wellness with Business Success [not-audio_url] [/not-audio_url]

Duration: 1:00:36
Aaron Gaynor is the owner and CEO of Eco Plumbers, a residential plumbing company with a full range of eco-friendly products and services. With a decade's worth of experience as a licensed green plumber, Aaron has grown…
How to Optimize Every Stage of Your Marketing Funnel for Maximum ROI [not-audio_url] [/not-audio_url]

Duration: 1:06:44
Jim Leslie was the former Chief Technology Officer and Chief Marketing Officer of A1 Garage Door Service. He is Tommy's go-to guy for building software needed by A1, and is also a great contributor to the success of orga…
Secrets to Service Champions' $500M Success with Leland Smith [not-audio_url] [/not-audio_url]

Duration: 1:01:01
Leland Smith is the Founder of Service Champions Heating & Air Conditioning, an industry leader that continues to provide homeowners in Southern California with services beyond expectations. In this episode, we talked ab…
Streamlining Your Operations with the Right Tools and Talent [not-audio_url] [/not-audio_url]

Duration: 1:01:03
Tom Howard is the VP of Customer Experience at ServiceTitan. An experienced home service entrepreneur and consultant, Tom owns multiple residential and commercial service companies in California, including a pest control…

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