The Highest ROI Marketing Tool for Home Service Businesses (Tim Hilcove)

The Highest ROI Marketing Tool for Home Service Businesses (Tim Hilcove)

Author: Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist April 13, 2026 Duration: 58:45

Email tim@smartwrap.com to get your first wrap FREE!

Tim Hilcove is the founder of SmartWrap, a Phoenix-based vehicle wrap and branding company he launched in 2009 alongside his father. Over the past 15+ years, Tim has helped businesses across the country transform their vehicles into high-performing marketing assets: combining design, messaging, and strategy to generate real, measurable growth. With a background in design, production, and marketing, Tim has built SmartWrap into a full-service operation, producing and installing thousands of wraps annually through an in-house model that prioritizes speed, quality, and consistency. His work focuses on helping small and mid-sized businesses stand out in crowded markets by turning everyday vehicles into mobile billboards that drive visibility, brand recognition, and inbound leads. Whether you're in home services, local business, or scaling a growing company, this conversation offers a practical look at how to maximize your marketing dollars and turn your brand into a lead-generating machine.

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For anyone running a home service business-be it plumbing, HVAC, or a dozen other trades-the daily grind can feel isolating. You’re solving problems for customers while wrestling with your own, from hiring the right technicians to figuring out which marketing actually works. That’s where The Home Service Expert Podcast comes in. Host Tommy Mello isn’t just another commentator; he’s a founder who has built his own companies to a staggering $200 million in revenue, and he shares his hard-won perspective as a columnist for major publications like Forbes, Inc., and Entrepreneur. Each episode feels like a direct conversation with the sharpest minds in the field. Tommy brings on leading entrepreneurs and specialists, not only from home services but from adjacent industries, to unpack the precise tactics that drive real growth. You’ll hear practical discussions that skip the theory and dive into applied knowledge, covering everything from leveraging new digital tools to executing scaling strategies that protect your company’s culture. The dialogue is built on a foundation of genuine experience, offering a sense of camaraderie and actionable advice for owners who are serious about building a legacy, not just a job. This podcast serves as a vital resource for turning operational challenges into your biggest opportunities.
Author: Language: English Episodes: 100

The Home Service Expert Podcast
Podcast Episodes
Building a Business That Thrives Without You with Mike Andes [not-audio_url] [/not-audio_url]

Duration: 58:41
Tommy sits down with Mike Andes, CEO of Augusta Lawn and host of the Home Service Millionaire podcast. Mike discusses his journey in the landscaping industry, the challenges of franchising, and the importance of building…
From Convict to CEO - A Journey of Transformation with Weldon Long [not-audio_url] [/not-audio_url]

Duration: 1:03:39
In this episode, Tommy talks with Weldon Long, an ex-con turned successful entrepreneur, author, and CEO. Weldon shares his journey of overcoming adversity and the powerful mindset shifts that fueled his success. They di…
The Path to Meaningful Change with JD Ploetz [not-audio_url] [/not-audio_url]

Duration: 1:06:30
In this episode, JD Ploetz, a long-time area manager at Tommy's company, shares his journey as a seasoned leader and manager, growth, leadership, and overcoming challenges in the trades industry. JD reflects on his early…
The Art of Building Trust in Marketing with John Jantsch [not-audio_url] [/not-audio_url]

Duration: 53:34
In this episode, Tommy speaks with John Jantsch, a marketing expert and founder of Duct Tape Marketing, about the critical role of marketing in small business success. John is an expert at creating marketing strategies,…
Staying Competitive by Adopting AI to Optimize Efficiency [not-audio_url] [/not-audio_url]

Duration: 42:36
Boris Valkov is the Co-Founder & CEO at Lace, and a technology leader with expertise in artificial intelligence and machine learning. With a background in engineering leadership at top tech companies, he is dedicated to…
Re-Air: Buying Back Your Time with Dan Martell [not-audio_url] [/not-audio_url]

Duration: 1:01:10
This week we're re-airing an episode from 2023 with business LEGEND Dan Martell. Dan Martell is the founder and CEO of SaaS Academy. He is a serial entrepreneur, investor, and coach who has helped thousands of entreprene…