The Sales System That Took Him to $300M+ Revenue (David Peterson)

The Sales System That Took Him to $300M+ Revenue (David Peterson)

Author: Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist April 27, 2026 Duration: 44:14

David Peterson is Senior Vice President of Sales at Annuity, a powerhouse in the home improvement industry. With over 15 years of experience, David has scaled multi-brand platforms to nearly 1,000 sales representatives and helped grow Mad City Windows from a regional player to a $300 million+ powerhouse before its acquisition.

David is a proven expert in in-home selling, KPI-driven management, and building repeatable sales systems that deliver consistent results. From overcoming early career challenges to leading a billion-dollar company's sales strategy, David shares insights on leadership, sales culture, financing in home improvement, and the power of humility in success.

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For anyone running a home service business-be it plumbing, HVAC, or a dozen other trades-the daily grind can feel isolating. You’re solving problems for customers while wrestling with your own, from hiring the right technicians to figuring out which marketing actually works. That’s where The Home Service Expert Podcast comes in. Host Tommy Mello isn’t just another commentator; he’s a founder who has built his own companies to a staggering $200 million in revenue, and he shares his hard-won perspective as a columnist for major publications like Forbes, Inc., and Entrepreneur. Each episode feels like a direct conversation with the sharpest minds in the field. Tommy brings on leading entrepreneurs and specialists, not only from home services but from adjacent industries, to unpack the precise tactics that drive real growth. You’ll hear practical discussions that skip the theory and dive into applied knowledge, covering everything from leveraging new digital tools to executing scaling strategies that protect your company’s culture. The dialogue is built on a foundation of genuine experience, offering a sense of camaraderie and actionable advice for owners who are serious about building a legacy, not just a job. This podcast serves as a vital resource for turning operational challenges into your biggest opportunities.
Author: Language: English Episodes: 100

The Home Service Expert Podcast
Podcast Episodes
Keeping the Blue Collar Spirit Alive with RJ Magee [not-audio_url] [/not-audio_url]

Duration: 53:33
In this conversation, RJ Magee and Tommy Mello emphasize the importance of surrounding oneself with smarter individuals and maintaining a strong connection to the blue-collar workforce. They discuss the challenges faced…
The 4 Pillars of Leadership with Paul Kelly [not-audio_url] [/not-audio_url]

Duration: 1:02:51
In this conversation, Paul Kelly discusses the secrets to success that many people overlook. Tommy and Paul emphasize the importance of thinking critically and making informed decisions, which can lead to better outcomes…
The Art of Leadership: Build Trust Overnight with Jeff Hancher [not-audio_url] [/not-audio_url]

Duration: 1:00:56
Jeff Hancher is a USA Army veteran, bestselling author, and nationally recognized keynote speaker who helps leaders and organizations unlock elite performance. As the creator of the Firm FeedbackTM methodology, he guides…
Wealth Hacks and Motivation for Entrepreneurs with Tom Howard [not-audio_url] [/not-audio_url]

Duration: 51:59
In this episode, Tommy and Tom Howard discuss the responsibility of leadership, the need for immediacy in follow up calls, and how to be a good CEO. They also discuss how to succeed by doing difficult things. Timestamps:…
From Prison to Purpose: Peter Meyerhoff's Journey of Redemption [not-audio_url] [/not-audio_url]

Duration: 49:36
In this episode, Peter Meyerhoff shares his incredible journey from a troubled youth and time in prison to becoming a successful entrepreneur, motivational speaker, and advocate for change. Peter discusses the pivotal mo…
AI and the Transformation of Business with Leo Pajera [not-audio_url] [/not-audio_url]

Duration: 52:03
In this episode of The Home Service Expert podcast, host Tommy Mello interviews Leo Pareja, CEO of eXp Realty, discussing his journey in real estate, the impact of technology and AI on the industry, and the importance of…