Episode 623 - Podcasting 101 - Naming Your Podcast So That Listeners Can Find You
Naming Your Podcast So That Listeners Can Find You
With more than 600 episodes in the library, this Podcasting 101 installment of the How to Podcast Series focuses on one of the most overlooked decisions in podcasting: what you name your show.
Dave makes a clear case that your podcast title is not an afterthought. It is a foundational choice that directly impacts whether listeners can find you. In a world filled with millions of podcasts, your name is often the first and only impression someone gets. If it is confusing, vague, overly clever, or hard to spell, you are creating friction before someone even presses play.
A central theme in this episode is clarity over creativity. While many podcasters fall in love with catchy or abstract titles, Dave explains that searchability and relevance must come first. Algorithms on platforms like Spotify, Apple, Google, and YouTube can only recommend your show if they understand what it is about. If your title does not clearly signal your topic, you make it harder for both people and platforms to categorize and surface your content.
Using examples from his own shows, including the Dad Space, Dave highlights the value of simple, direct naming. Short, memorable titles with clear keywords help listeners understand instantly who the show is for and what it delivers. He cautions against unusual spellings, acronyms, and inside jokes that require explanation. If someone cannot easily say it, spell it, or describe it to a friend, it becomes difficult to share.
The episode also stresses the importance of research before launching. Check podcast directories, Google results, and domain availability before committing to a name. Falling in love with a title that already exists can dilute your visibility and create confusion in the marketplace.
Finally, Dave encourages podcasters to think long term. Avoid trendy language that may age quickly. Consider adding a descriptive subtitle to clarify your focus without stuffing keywords into your main title. Read the name out loud. Test it with others. Ask them what they think the show is about before you explain it.
This episode is a practical reminder that discoverability is not accidental. It is intentional.
Key takeaway: A great podcast name is clear, searchable, memorable, and audience focused. If people and platforms understand what your show is about, you dramatically increase your chances of being found.
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