E679 - Thoughts on Niching Down, Narrowing Your Focus and How to do this - Podcasting Tips

Episode 679 - Thoughts on Niching Down, Narrowing Your Focus and How to do this - Podcasting Tips

Dave answers a question from listener Jen Mack about niching your podcast audience: Should you focus on the kind of person they are, or on the problem they have? Dave explores practical strategies for tailoring your show to a specific group—and why a “niche” is essential for deeper impact and connection.1. The Value of Niching Your Audience

• Focusing your podcast on a specific audience or their problems makes your content more meaningful and better targeted.

• Broad topics with little depth rarely connect as powerfully as shows that go deep within a defined niche.

2. How to Discover and Hone Your Niche

• Go back to basics: Revisit why you started your show and who you want to serve.

• Use surveys and join online groups to discover what your potential audience talks about and cares about.

• Attend community events, engage in relevant meetups, and connect with people face-to-face to understand your audience better.

3. The Person vs. The Problem

• An effective niche is often a blend of both targeting a specific type of listener and the challenges they want to solve.

• Consider not just who your audience is, but why they’re seeking out your show and what questions they’re asking.

4. Tools & Tactics for Refining Your Focus

• Use Google’s autofill feature to see what potential listeners are searching for online. Build episodes and episode titles around these queries.

• Listen for feedback from your audience—like Jen’s question—to further tailor your topics as your show grows.

5. Building Community Through Engagement

• Interact with your listeners by inviting questions and feedback through your website.

• Responding directly to audience inquiries helps you continually refine your niche and deepen your podcast’s relevance.

Call to Action

• Have a question or tip about podcasting niches? Visit howtopodcast.ca, hit the microphone icon, and leave a 90-second voice message to be featured on a future episode.

• Share your one must-have call-to-action for the end of an episode—what would it be?

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