Digital Disruption in IP Rights Management: A View from the Inside with Wojciech Kreft, Novartis

The Influencers: Digital Transformation, presented by Hogan Lovells, moves beyond the surface-level tech talk to explore the complex human and legal decisions shaping our digital future. Each episode features candid discussions with a diverse range of voices-from corporate strategists and researchers to policymakers-who are directly navigating this shift. The conversations delve into the practical realities of integrating technologies like artificial intelligence, cryptocurrency, and big data into a world with evolving rules. Rather than offering simple predictions, the podcast examines the tension between rapid innovation and necessary governance, asking how we can foster progress while upholding ethical and social responsibilities. You’ll hear the nuanced stories behind major developments, gaining a clearer understanding of the legal frameworks and strategic thinking that define modern business. This is a podcast for anyone curious about the real-world implications of digital change, providing context and analysis that connects technological capability to its broader impact on society and commerce.