Value Creation – Business Execution & Strategy Can Be Fun & Energizing | Lee Benson

Value Creation – Business Execution & Strategy Can Be Fun & Energizing | Lee Benson

Author: Brett Snodgrass & Michael Stansbury February 19, 2024 Duration: 42:16


Many times in our businesses, we have systems that are too complex. We have employees that become disgruntled, unmotivated, or burnt out. We have leaders who are overpaid and who underperform. We're accomplishing many goals, but they aren't that fruitful because we're forgetting the few goals that we actually specialize and excel in.


Lee Benson of  @execute-to-win  specializes in helping large and small companies fix all these problems and more. In Lee's book "Your Most Important Number" he talks about alignment decisions and accountability. As Lee tells Brett one of his main sayings is 'Execute To Win.' Which is one of Lee's organizations.


In this discussion, Lee delves into the importance of alignment in organizations as well as accountability. What is your Most Important Number & What are your Drivers? What one number above all others 1) reflects the value of your organization and 2) drives behaviors of everyone in the organization? These are critical in understanding and creating the right business strategies for your company and executing effectively.


If you get this right at the top, and communicate it clearly, this will trickle down to each team within the organization for them to create their own unique Most Important Number that will flow into the overarching most important goals. Not only does clarifying the strategy and plan help everyone understand what it is they need to accomplish, but it helps everyone in the business take more initiative and ownership and drives them to add more value to their position. It will help all team members deliver or over deliver toward the goals.


Lee emphasizes that this can't be something that sounds good ideally, it must also be a believable and achievable strategy for proper execution to take place. If the path isn't believable with a proven track, then nobody will be motivated to execute.


Lee overstates that if we can get everyone to understand the vision and empower the team members to truly create value, the planning and execution of goals becomes much more enjoyable. And even though there are struggles, the struggles end up being viewed as fun, because we know there are achievable goals we get to utilize real developed skills and creative cognition that energizes us as our team knows they absolutely were built to overcome each struggle they face.


Apply these values in your home for your children. "Value Creation Kid."


Hosted by Brett Snodgrass and Michael Stansbury, The Iron Deep Podcast extends the conversation from their men's mastermind community into your ears. This is a space for entrepreneurs and business leaders who are navigating the complex intersection of professional ambition and personal faith. The discussions move beyond typical business strategy, delving into the often-unspoken challenges of feeling isolated or unfulfilled despite outward success. Each episode explores how a foundation rooted in Christ informs practical decisions in investing, leadership, and building a life of genuine purpose. You’ll hear candid conversations about overcoming discouragement, forging deeper relationships, and defining what it truly means to leave a legacy that matters. This podcast serves as an audio companion for those seeking to integrate their spiritual journey with their work in the marketplace, aiming to help listeners discover and live out their most fulfilled lives. Tune in for a blend of hard-won business insights and spiritual reflection, all designed to strengthen and encourage the modern businessman.
Author: Language: en-us Episodes: 100

The Iron Deep Podcast
Podcast Episodes
EVERY GUY HAS STRUGGLES | Patrick Grayson [not-audio_url] [/not-audio_url]

Duration: 55:14
Patrick Grayson is a successful Third Generation Real Estate Entrepreneur. He's a proud husband and father, a good family man. Everyone who knows Patrick have great things to say about him. But despite Patrick looking li…
POTENTIAL | Stepping Into Your Purpose & Destiny | Troy Gramling [not-audio_url] [/not-audio_url]

Duration: 33:22
Troy Gramling was a successful college and professional overseas basketball player set to become a Coach and Educator. Until God brought a small opportunity their way that had life-changing impact.Troy and his wife volun…
FAMILY BUSINESS | Mixing And Managing Your Business With Your Family [not-audio_url] [/not-audio_url]

Duration: 38:37
When pouring countless hours and so much strength into building a business, many times you'd like to pass it onto your children. But what does that really look like? Should your kids work for you? Is it good to bring you…
HOW CHRISTIANS SHOULD ENGAGE IN POLITICS | David Tillman [not-audio_url] [/not-audio_url]

Duration: 41:13
Pastor & Political Science Major, David Tillman, speaks on the hard topic of how Christians should engage in politics. Some Christians wonder if they should engage of politics at all, but David makes it very clear that C…
TALENT STEWARDSHIP | Stewardship of Talents According to the Bible [not-audio_url] [/not-audio_url]

Duration: 39:47
Do you know what you're Designed for? Most people don't even know what their giftings or talents are. Or if they know, they have a small understanding. Or even more, they may know exactly what their strengths and talents…