#24. Using Content Marketing as a brand-building strategy

#24. Using Content Marketing as a brand-building strategy

Author: Rock Content August 10, 2022 Duration: 45:49

The digital environment is stuffed with content from multiple formats. Although, your strategy has to lean on what makes sense for it, not just follow what everybody else is doing. To create a stronger brand strategy for your business or your personal brand, you must do what is best for you. And Content Marketing is here to help you with that! In this episode, Brianna Dunbar shares her experience as a Marketing professional, digital influencer, entrepreneur, and host of the smash-hit podcast Badass Basic Bitch, surpassing 750k downloads worldwide.


Tune into The Jam Sessions by Rock Content for a deep dive into the ever-evolving world of marketing. This isn't just another business podcast; it's a regular conversation with some of the field's most forward-thinking practitioners. Each episode pulls back the curtain on real-world strategies, unpacking the ideas and tactics that actually drive results. You'll hear from innovative minds who are shaping the industry, offering practical tips and thoughtful discussions that go beyond surface-level advice. The goal is to provide a genuine immersion into marketing's complexities, helping you build a more robust and adaptable skill set. Whether you're looking to refine your approach or completely rethink your strategy, this podcast serves as a valuable resource for anyone aiming to become more indispensable in their role. Created by Rock Content, these sessions are designed to be both informative and immediately applicable, cutting through the noise to focus on what matters most for modern marketers.
Author: Language: English Episodes: 28

The Jam Sessions by Rock Content
Podcast Episodes
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Duration: 47:51
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on th…
#16. First-party Data and a Changing Market [not-audio_url] [/not-audio_url]

Duration: 44:47
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#15. How To Start a Content First Business [not-audio_url] [/not-audio_url]

Duration: 52:58
Joe Pulizzi is one of the world’s top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi…
#14. Content Experience Jam Session with Melanie Deziel [not-audio_url] [/not-audio_url]

Duration: 45:35
Melanie works with Foundation Marketing to create content that changes culture. Prior to joining Foundation, she founded StoryFuel to help teach marketers and creators learn how to think like journalists and tell better…
#12. Understanding the Role of AI in Marketing with Paul Roezer [not-audio_url] [/not-audio_url]

Duration: 55:07
Paul Roetzer is the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012) and…
#11. Content Operations: The Key to Real Performance with Robert Rose [not-audio_url] [/not-audio_url]

Duration: 54:23
Robert Rose has helped marketers tell their story more effectively through content for over 25 years. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 10…
#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner [not-audio_url] [/not-audio_url]

Duration: 53:23
GE opened its first News Bureau in 1919. Since then, it employed storytellers like Ronald Reagan and Kurt Vonnegut and published newspapers, magazines, comic books, as well as top-rated TV shows. Today, GE is writing yet…
#8. How to Start a Content First Business with Joe Pulizzi [not-audio_url] [/not-audio_url]

Duration: 52:58
Joe Pulizzi is an entrepreneur, speaker, and the genius mind behind Content Marketing Institute, an incredible resource for content marketers. His masterpiece book Content Inc. has become a must-have guide for businesses…