#6. How to Innovate Content Marketing with a Product-Led Approach with Joe Chernov

#6. How to Innovate Content Marketing with a Product-Led Approach with Joe Chernov

Author: Rock Content December 19, 2020 Duration: 45:18

Joe Chernov leads the brand, content and creative teams at Pendo. Before that, he worked at Robin, InsightSquared, HubSpot and Eloqua. He is a specialist in Product Marketing and an advisor to many SaaS startups.

Join Joe Chernov and Matt Doyon, CRO at Rock Content, to discuss:

  • How Joe developed the Content Marketing startegy of Hubspot;
  • How to develop content for ABM tatics;
  • The importance of data analysis to product-led growth;

And much more! Listen now at your favorite streaming platform. 


Tune into The Jam Sessions by Rock Content for a deep dive into the ever-evolving world of marketing. This isn't just another business podcast; it's a regular conversation with some of the field's most forward-thinking practitioners. Each episode pulls back the curtain on real-world strategies, unpacking the ideas and tactics that actually drive results. You'll hear from innovative minds who are shaping the industry, offering practical tips and thoughtful discussions that go beyond surface-level advice. The goal is to provide a genuine immersion into marketing's complexities, helping you build a more robust and adaptable skill set. Whether you're looking to refine your approach or completely rethink your strategy, this podcast serves as a valuable resource for anyone aiming to become more indispensable in their role. Created by Rock Content, these sessions are designed to be both informative and immediately applicable, cutting through the noise to focus on what matters most for modern marketers.
Author: Language: English Episodes: 28

The Jam Sessions by Rock Content
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