EP248 - Cyber 5 with Salesforce's Rob Garf

EP248 - Cyber 5 with Salesforce's Rob Garf

Author: Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor December 2, 2020 Duration: 34:25

EP248 - Cyber 5 with Salesforce's Rob Garf 

Rob Garf (@retailrobgarf) the VP of Strategy and Insights, Retail and Consumer goods at Salesforce. Rob also earned a 10/10 from @ratemyskyperoom which makes me extremely jealous.

Cyber Week online sales unfolded in the pattern we expected after the first three quarters of the year. Digital sales surged an unprecedented 71% in Q2 globally and significantly grew 55% in Q3 globally. We forecast 30% growth for the entire holiday season, November 1 – December 26. For the largest two digital days of the season, specifically, Black Friday came in right on target with 30% growth and Cyber Monday grew at a lower rate of 18% year-over-year (YoY) globally.

We cover key trends, including changes to holiday behavior due to Covid-19, winners and losers, mobile trends, promotion trends, and omni-channel tactics.

Episode 248 of the Jason & Scot show was recorded live on Tuesday, December 1st, 2020.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.


Every week, Jason "Retailgeek" Goldberg and Scot Wingo pull up a virtual chair to dissect what's really happening in online retail. With Jason's deep strategic perspective from Publicis and Scot's dual view as a founder and executive chairman, their conversations cut through the noise. This isn't just a recap of headlines. You'll hear two seasoned insiders debating the implications of a new Amazon feature, unpacking the latest earnings report from a major retailer, or predicting where a sudden trend might lead. The dialogue is grounded in decades of hands-on experience, offering a rare blend of high-level strategy and street-level execution know-how. Tuning into The Jason & Scot Show-E-Commerce And Retail News feels like eavesdropping on a candid briefing between two of the industry's most connected minds. They translate complex shifts in digital shopper marketing into actionable insights, whether you're running a brand, building a platform, or just fascinated by the mechanics of how we shop now. For anyone with a stake in the future of commerce, this podcast serves as an essential, unfiltered weekly debrief.
Author: Language: English Episodes: 100

The Jason & Scot Show - E-Commerce And Retail News
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