EP252 - Amazon FBA Roll-ups w Chris Bell CEO of Perch

EP252 - Amazon FBA Roll-ups w Chris Bell CEO of Perch

Author: Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor January 28, 2021 Duration: 53:50

EP252 - Amazon FBA Roll-ups w Chris Bell CEO of Perch 

[NOTE: The audio quality of this episode is not up to our usual standards due to some internet challenges. But we felt the content was valuable enough to publish the episode anyway.]

A number of firms are acquiring, or some would say rolling up, brands that primarily distribute their products on Amazon using Fulfillment by Amazon. By some accounts, these firms have cumulatively raised over $1B in capitol, and are rapidly acquiring brands.

This week we explore this trend, with the founder of one of these firms, Chris Bell, CEO of Perch. Chris sees Perch as a next generation CPG conglomerate leveraging the Amazon marketplace. While traditional CPGs may review their pricing quarterly, and set marketing strategies annual, Perch adjusts pricing strategy hourly, and advertising strategies daily.

"Amazon marketplace is 2x any CPG and growing faster."

CHRIS BELL, CEO OF PERCH

In this interview we cover:

  • Overall trend, and how Chris sees the marketplace
  • Perch criteria for acquisitions
  • Synergies for brands in the roll-up model
  • Off Amazon strategy
  • Potential risks of this model, including from Amazon
  • What the potential future of this market looks like

If you're interested in selling your FBA business to Perch, you can reach them at info@perchhq.com.

Episode 252 of the Jason & Scot show was recorded live on Wednesday, January 27th, 2021.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.


Every week, Jason "Retailgeek" Goldberg and Scot Wingo pull up a virtual chair to dissect what's really happening in online retail. With Jason's deep strategic perspective from Publicis and Scot's dual view as a founder and executive chairman, their conversations cut through the noise. This isn't just a recap of headlines. You'll hear two seasoned insiders debating the implications of a new Amazon feature, unpacking the latest earnings report from a major retailer, or predicting where a sudden trend might lead. The dialogue is grounded in decades of hands-on experience, offering a rare blend of high-level strategy and street-level execution know-how. Tuning into The Jason & Scot Show-E-Commerce And Retail News feels like eavesdropping on a candid briefing between two of the industry's most connected minds. They translate complex shifts in digital shopper marketing into actionable insights, whether you're running a brand, building a platform, or just fascinated by the mechanics of how we shop now. For anyone with a stake in the future of commerce, this podcast serves as an essential, unfiltered weekly debrief.
Author: Language: English Episodes: 100

The Jason & Scot Show - E-Commerce And Retail News
Podcast Episodes
EP336 - Amazon Q4 Earnings [not-audio_url] [/not-audio_url]

Duration: 1:16:36
EP336 - Amazon Q4 Earnings Chapters 0:31 Welcome to the Jason and Scott Show 3:28 NRF Highlights and Personal Updates 5:54 Upcoming Conferences and Events 9:15 Anthropic's Super Bowl Ads 16:11 Claude Bot and Agentic Tech…
EP335 - Kevin Ertell The Strategy Trap [not-audio_url] [/not-audio_url]

Duration: 56:29
EP335 - Kevin Ertell The Strategy Trap http://jasonandscot.com In this electrifying episode of the Jason & Scot Show, recorded on Friday, October 10th, 2025, hosts Jason "Retailgeek" Goldberg and Scot\t Wingo welcome a v…
EP333 - Jason Del Rey The Aisle [not-audio_url] [/not-audio_url]

Duration: 50:57
EP333 - Jason Del Rey The Aisle http://jasonandscot.com Chapters 0:39 Welcome to the Json and Scott Show 2:23 The Amazon Book Debate 7:43 Inside Jason's Media Journey 10:50 Jason's New Venture 11:14 Launching The Aisle 1…
EP332 - Kelly Goetsch Order Network eXchange (onX) Standard [not-audio_url] [/not-audio_url]

Duration: 55:13
EP327 - Kelly Goetsch Order Network eXchange (onX) Standard http://jasonandscot.com In this episode of the Jason & Scot Show, recorded on Thursday, November 6th, hosts Jason Goldberg and Scot Wingo welcome back Kelly Goe…
EP331 - E.L.F. Beauty CDO, Ekta Chopra [not-audio_url] [/not-audio_url]

Duration: 48:27
EP331 - E.L.F. Beauty CDO, Ekta Chopra http://jasonandscot.com 0:42 Welcome to the Jason and Scott Show 0:57 Live from Las Vegas 1:09 Guest Introduction: Ekta Chopra 1:51 The Best Panel Ever 3:06 Ekta's Journey to Elf Be…
EP330 - GroceryShop and ChatGPT Instant Checkout [not-audio_url] [/not-audio_url]

Duration: 53:35
EP330 - GroceryShop and ChatGPT Instant Checkout 0:38 Welcome to the Json and Scott Show 2:34 Catching Up After Two Months 2:59 Insights from NRF Europe 7:04 Retail Club Experience 13:22 Key Takeaways from Grocery Shop 2…
EP329 - Amazon Q2 2025 Results [not-audio_url] [/not-audio_url]

Duration: 43:36
EP329 - Amazon Q2 2025 Results 0:38 Welcome to the Jason and Scott Show 12:57 Amazon's Mixed Earnings Report 18:07 The Impact of AWS on Retail 21:18 AWS Performance and AI Concerns 28:55 Amazon's Advertising Strategy 33:…