Retailgentic crossover: Sucharita Kodali - VP and Principal Analyst, Forrester Research

Retailgentic crossover: Sucharita Kodali - VP and Principal Analyst, Forrester Research

Author: Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor June 6, 2025 Duration: 37:02

In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover:

- The explosion of retail media networks
- Why marketplaces are making a comeback
- OpenAI's retail ambitions (and that Instacart CEO hire)
- GenAI adoption across retail use cases
- The rising threat to Google from TikTok and AI search
- What's actually agentic vs. "faugentic"

⏱ Notable Timestamps:

00:06 – What is Retailgenic and what's at stake in AI shopping
03:00 – Why retail media networks exploded post-COVID
07:30 – Instacart's ad business & the OpenAI CEO move
10:00 – How big retailers are actually using GenAI today
14:00 – Is Google search under threat from ChatGPT, TikTok & Perplexity?
20:00 – Agentic shopping: hype vs. reality
26:00 – Could AI replace ticket brokers and influence high-demand shopping?
31:00 – The power of TikTok shopping and influencer-led discovery
33:00 – Closing thoughts on what's truly "agentic" vs. faugentic

👉 Subscribe for more deep dives into the AI commerce revolution: https://www.retailgentic.com
📺 Watch episodes on YouTube: youtube.com/@retailgentic
🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.


Every week, Jason "Retailgeek" Goldberg and Scot Wingo pull up a virtual chair to dissect what's really happening in online retail. With Jason's deep strategic perspective from Publicis and Scot's dual view as a founder and executive chairman, their conversations cut through the noise. This isn't just a recap of headlines. You'll hear two seasoned insiders debating the implications of a new Amazon feature, unpacking the latest earnings report from a major retailer, or predicting where a sudden trend might lead. The dialogue is grounded in decades of hands-on experience, offering a rare blend of high-level strategy and street-level execution know-how. Tuning into The Jason & Scot Show-E-Commerce And Retail News feels like eavesdropping on a candid briefing between two of the industry's most connected minds. They translate complex shifts in digital shopper marketing into actionable insights, whether you're running a brand, building a platform, or just fascinated by the mechanics of how we shop now. For anyone with a stake in the future of commerce, this podcast serves as an essential, unfiltered weekly debrief.
Author: Language: English Episodes: 100

The Jason & Scot Show - E-Commerce And Retail News
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