How Vitae London made watches about impact, not status

Behind every new company, there's a moment of decision, a leap of faith that changes everything. The Jump, brought to you by Virgin StartUp, digs into those pivotal moments with the people who lived them. Host Ben Keene sits down with founders to hear the raw, often untold chapters of their journeys. Imagine launching a travel venture right before a global pandemic shuts the world down, or finding the inspiration for a brand from your child, only to see it attract clients like Beyonce. These aren't polished fairy tales; they're real accounts of ideas that began at kitchen tables and grew into multimillion-pound enterprises. Each conversation in this podcast peels back the layers of entrepreneurship, focusing on the human stakes behind the business plans. You'll hear about the doubts, the unexpected turns, and the resilience required to build something from nothing. Tune in for a candid look at the messy, inspiring reality of starting up, where every story is a testament to taking that crucial first step. This is where the business of building gets personal.