271. Split Tests That Double Your Launch Revenue

271. Split Tests That Double Your Launch Revenue

Author: Salome Schillack May 13, 2025 Duration: 28:30

Ready to double your course launch revenue with a few simple tweaks? 🚀

Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and 7-figure clients to dramatically increase launch revenue without adding more work. Discover how one client doubled her webinar registrations with just a subject line change, and learn which headline test quadrupled sales for another.

These aren't complex tech nightmares – they're practical, easy-to-implement tweaks that transform "okay" launches into record-breaking ones.

🔥 In This Episode:

  • Master the art of split testing email subject lines for 2x open rates

  • Discover which sales page headlines convert 4x better than others

  • Learn how to test webinar titles that speak directly to your ideal client

  • Implement a no-tech-headache approach to tracking what works

  • See why button text and bonus offers can make or break your sales

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
295. Finding the Hidden Profit in Your Business with Jamie Trull [not-audio_url] [/not-audio_url]

Duration: 57:00
Ready to stop chasing revenue and start keeping the money you make? 🚀 I know talking about money can feel sticky, but here's the truth: you cannot build a freedom empire without understanding profit. Today's conversation…
294. Is My List Burnt Out? How to Know [not-audio_url] [/not-audio_url]

Duration: 54:26
Your email list feels like crickets central and you're wondering if it's time to throw in the towel? 🚀 I've been there - staring at dismal open rates after launches that felt like shouting into the void. But here's what…
293. Do It Once, Then Hand It to Your VA: An Easy Guide [not-audio_url] [/not-audio_url]

Duration: 57:54
Ready to stop trading your CEO time for assistant-level work? 🚀 I used to spend hours every week telling myself "it's faster if I just do it myself." That three-hour weekly task might take six hours to document initially…
292. Hiring a Coach? Here's the Pitfalls to Avoid [not-audio_url] [/not-audio_url]

Duration: 44:52
Ready to stop throwing money at coaches who leave you more confused than when you started? 🚀 I've invested $100K+ in coaching programs - some transformed my business, others were expensive lessons in what NOT to do. If y…
290. When NOT to Run Ads [not-audio_url] [/not-audio_url]

Duration: 23:37
Ready to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? 🚀 I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my stude…
289. Which Social Platforms Should You Really Be On? [not-audio_url] [/not-audio_url]

Duration: 29:07
If Instagram deleted your account tomorrow, how many actual leads would you lose? 🚀 Most course creators spend hours creating content across multiple platforms but here's the truth: you're probably just keeping busy inst…
288. Advantage+ Audience Targeting Traps to Avoid [not-audio_url] [/not-audio_url]

Duration: 23:41
Discovered Meta secretly switching your Facebook ads to target 65+ year-olds instead of your actual buyers? 🚀 You're not losing your mind - Meta is literally sabotaging your targeting with sneaky Advantage+ defaults. I'v…
287. My Current Tech Stack and Why I Changed Everything [not-audio_url] [/not-audio_url]

Duration: 20:44
Drowning in software subscriptions that you barely use but keep paying for? 🚀 I just audited my entire tech stack and discovered I was bleeding $6,600 annually on redundant, overpriced, or unnecessary tools. After simpli…