290. When NOT to Run Ads

290. When NOT to Run Ads

Author: Salome Schillack July 17, 2025 Duration: 23:37

Ready to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? 🚀

I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my students thousands before they found me. Here's the truth: ads are like a fire hose that amplify whatever you already have. If your foundations aren't solid, you're not just wasting money, you're making your problems bigger and more expensive.

This episode covers the critical timing mistakes that drain ad budgets, from launching ads without offering clarity to replacing organic marketing entirely with paid traffic. I'll walk you through real student examples, including one who spent $100,000 on ads but saw diminishing returns because their audience got colder over time.

🔥 In This Episode:

  • Why clarity on your offer must come before any Meta ad spend

  • The nurture sequence mistake that's ghosting your precious leads

  • How to avoid burnout from organic marketing without killing results

  • The "more eyeballs" fallacy that wastes thousands in ad spend

Ready to build those essential foundations? Get my free resources at thelaunchlounge.com/podcast-freebie 💫

 

💚 💚 💚 

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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