312. From Ad to $ in the Bank: Funnels Demystified

312. From Ad to $ in the Bank: Funnels Demystified

Author: Salome Schillack October 2, 2025 Duration: 27:54

What if the reason your Facebook ads aren't profitable has nothing to do with your targeting, creative, or budget? 🚀

I'm pulling back the curtain on why most course creators lose money on Meta ads. It's not what happens before the click - it's what happens after. If you can't track that dollar through your funnel to your bank account, you're gambling with your marketing budget.

Today I'm sharing my "paid ad profit path" - the exact system we use in our agency to track every dollar from lead magnet to launch revenue. No fancy software required, just smart CRM tagging that shows you exactly where your money went and when it's coming back.

🔥 In This Episode:

  • Why starting with launch ads is like stress-testing an airplane mid-flight

  • The simple tagging system that tracks ROI without expensive software

  • When engagement ads prepare the soil vs. when list building plants seeds

  • The 3-step framework for sustainable, profitable funnel growth

✨ Want my team's eyes on YOUR ads and funnels? Join the Scale With Ads waitlist and unlock exclusive direct support + the proven system behind consistent sales and six-figure launches. Doors open October 23rd - secure your bonus at thelaunchlounge.com/waitlist 💫

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

 

Link mentioned:

Learn more about engagement ads here: 311. Boost Social Audience Engagement with 1 Easy Ad


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
279. One Big Course or Many Smaller Ones? Here's How to Know [not-audio_url] [/not-audio_url]

Duration: 37:25
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀 I'm answering a listener question that challenges everything the big-name gurus tell you abo…
276. Can You Make Money from Writing a Book? [not-audio_url] [/not-audio_url]

Duration: 13:06
Want the truth about making money as an author in the online course world? It's not what you think! 🚀 Thinking of writing a book to grow your online course business? Before you block off three months to write your master…
275. Launch Ads Bombed? Here's Your Unconventional Comeback Plan [not-audio_url] [/not-audio_url]

Duration: 33:06
Had a launch that completely tanked? Before you burn it all down and book that one-way ticket to Bali, this is your rescue plan. 🚀 Even the most profitable course creators have launches that flop (I share my own $30K fac…
274. 3 x Your Webinar Sales with This Checklist [not-audio_url] [/not-audio_url]

Duration: 32:20
Ready to triple your webinar sales without spending more on ads or working harder? 🚀 Discover my proven webinar conversion checklist that transforms passive viewers into eager buyers. Most course creators focus only on c…
273. How to Build a Highly Engaged Community with Bri Leever [not-audio_url] [/not-audio_url]

Duration: 1:11:38
Ready to discover why some online course creators build profitable businesses in months while others get stuck in a cycle of failed launches? 🚀 The difference between consistently profitable course creators and those wor…
272. The $2Mil Problem They Didn't See Coming [not-audio_url] [/not-audio_url]

Duration: 24:43
Are you unknowingly setting your online course business up for the $2 million plateau? 🚀 If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake th…
271. Split Tests That Double Your Launch Revenue [not-audio_url] [/not-audio_url]

Duration: 28:30
Ready to double your course launch revenue with a few simple tweaks? 🚀 Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and…
270. Launch Team Essentials: Who You Need at Each Stage [not-audio_url] [/not-audio_url]

Duration: 1:04:16
Ready to build your dream launch team without wasting thousands on the wrong hires? 🚀 Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you ne…