331. If I Had to Start Over Again: What I'd Do Differently in 2025

331. If I Had to Start Over Again: What I'd Do Differently in 2025

Author: Salome Schillack December 9, 2025 Duration: 26:45

What if you could keep all your skills and lessons but rebuild your business the smarter way? 🚀

I've been playing with a fantasy lately: burning it all down and starting fresh. Because if I had to rebuild my online courses business from scratch in 2026, I absolutely would not do it the same way I did in 2016. The market has changed. Launches have changed. People have changed.

In this episode, I'm sharing the exact five pillars I'd focus on if I were starting over today. The best part? You don't have to torch your business to use this. Think of it as a lens for seeing what's working, what's dragging you down, and where a few strategic shifts could change everything for your course creator business.

🔥 In This Episode:

  • Get painfully specific about who you help (vague doesn't sell anymore)

  • Flip the script on list building so it's your focus, not an afterthought

  • Build a simple evergreen funnel before relying on big live launches

  • Use paid traffic like a calculator, not a casino

  • Create support and systems early so you're not the entire business forever

✨ Ready to get my brain + my AI system (built from 7 years of scaling knowledge) in YOUR business? One-on-one mentoring spots just opened - we'll fix your funnels, stop ad costs eating profit, and make AI work FOR you. Includes Scale with Ads course ($5K value). Apply at thelaunchlounge.com/mentorme 💫

 

💚 💚 💚 

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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