337. Amy Porterfield Retired DCA… So Are Online Courses Dead?

337. Amy Porterfield Retired DCA… So Are Online Courses Dead?

Author: Salome Schillack January 20, 2026 Duration: 29:17

Amy Porterfield retired Digital Course Academy—so are online courses dead? 🚀

Here's my full-body, gut-level answer: absolutely not. But when someone as established as Amy pivots, I get why course creators everywhere started spiraling. So let's break down what's actually happening.

Amy's move is a personal lifestyle decision, not a market verdict. She's been doing this for 15+ years and can afford to cut off a revenue stream. Most of us can't—and shouldn't try to copy that move. Your course is likely the front door to your business, and closing that door doesn't magically send more people to your coaching or mastermind.

The real story? Some launches are struggling—but that's not because courses are over. It's because generic positioning, information-only offers, and 2018 marketing strategies don't cut it anymore. Trust is more expensive. Attention is fractured. And people want transformation with support, not just another course to watch "someday."

I'm sharing exactly what's changed since 2022 and giving you my complete 2026 playbook to make this your most profitable year yet.

🔥 In This Episode:

  • Why Amy retiring DCA is NOT proof online courses are dead

  • The real reasons some launches are dying (and it's fixable)

  • Five market shifts every course creator needs to understand

  • Your 2026 playbook: four steps to your best year yet

  • How to build trust before you ask for the sale

✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫

 

💚 💚 💚 

Salome

 

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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