338. Podcasting - What's Working in 2026

338. Podcasting - What's Working in 2026

Author: Salome Schillack January 27, 2026 Duration: 26:24

If your podcast growth has flatlined, it's not your content—it's the platforms. And I'm going to prove it. 🚀

The algorithms have changed. They're no longer pushing shows to new listeners like they used to. Now they reward volume—more episodes, more output, more downloads. And that's pushing course creators into some uncomfortable corners.

When I relaunched my show in 2024, I discovered something surprising: more episodes helped me go deeper with existing listeners, but not wider. That's when I found the real growth lever for podcasters in 2026—and it's probably not what you think.

🔥 In This Episode:

  • Why the podcasting landscape has fundamentally shifted

  • The difference between growing downloads and reaching new listeners

  • The single most effective podcast growth strategy most creators overlook

  • My 2026 playbook for video, clips, and community-driven growth

✨ Want expert guidance and predictable results? Our Meta Ads Agency has 2 spots open for course creators, coaches or online experts ready to scale strategically. We're growth partners who navigate the whole picture - not just ad runners. 10K+ monthly revenue required. Apply at thelaunchlounge.com/agency 💫

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
318. How One List-Building Ad Made $91K in Sales [not-audio_url] [/not-audio_url]

Duration: 13:21
What if one ad was all that stood between your struggling side hustle and a wildly profitable online course? 🚀 I'm sharing the 2017 launch that changed everything I thought I knew about Facebook ads. A course creator han…
317. Are Ads Dead? Not If You Do This Instead [not-audio_url] [/not-audio_url]

Duration: 29:23
Spoiler alert: Facebook ads aren't dead for online course creators—you're just following e-commerce advice that was never meant for your business model. 🚀 I'm pulling back the curtain on why so many coaches and course cr…
316. Stop Fearing Tech: How to Take Back Control Now [not-audio_url] [/not-audio_url]

Duration: 24:40
That tech fear holding you back from scaling your online course? It's not about technology—it's about taking back control. 🚀 I know you've put off critical business moves because the tech intimidated you. Facebook ads ma…
315. Why Ads Feel Risky (and How to Make Them Predictable) [not-audio_url] [/not-audio_url]

Duration: 24:28
Here's the truth bomb: ads don't make you money—they amplify what's already working (or expose what's broken). 🚀 After managing nearly $7 million in Facebook and Instagram ads for online course creators, I've cracked the…
314. Stop Chasing $1 Leads—Here's What to Do Instead [not-audio_url] [/not-audio_url]

Duration: 27:26
Ready to discover why those $1 leads you're celebrating might be the exact reason your launches keep falling flat? 🚀 I'm pulling back the curtain on the uncomfortable truth most course creators don't want to face: cheap…
313. Why Pretty Ads Fail (and What Makes Creatives Convert) [not-audio_url] [/not-audio_url]

Duration: 34:32
Meta doesn't care how pretty your ads are - and neither do your potential customers! 🚀 I've been watching course creators pour hours into gorgeous, cinematic ads with perfect fonts and flawless lighting, only to watch th…
312. From Ad to $ in the Bank: Funnels Demystified [not-audio_url] [/not-audio_url]

Duration: 27:54
What if the reason your Facebook ads aren't profitable has nothing to do with your targeting, creative, or budget? 🚀 I'm pulling back the curtain on why most course creators lose money on Meta ads. It's not what happens…
311. Boost Social Audience Engagement with 1 Easy Ad [not-audio_url] [/not-audio_url]

Duration: 35:56
Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀 You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keep…