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344. "I've Wasted Money on Ads Before" — How to Make Paid Traffic Actually Work This Time.

344. "I've Wasted Money on Ads Before" — How to Make Paid Traffic Actually Work This Time.

Author: Salome Schillack March 10, 2026 Duration: 22:06
The Launch Lounge Podcast
BusinessEntrepreneurship

If ads have burned you before, this episode will change how you think about paid traffic forever. 🚀

Here's something surprising coming from someone who runs a Meta Ads Agency: if your funnel isn't converting without ads, ads are not going to fix it. Ads are an accelerant — they amplify whatever is already happening in your business. If it's working, they'll pour petrol on that fire. If it's broken, they'll just drain your budget faster than you can say "cost per click."

So if you've ever whispered the words "I've wasted money on ads," this one's for you. I'm walking you through the four shifts that separate course creators who profit from Facebook and Instagram ads from those who keep losing money — plus a four-question diagnostic you can use right now to figure out whether your ads actually failed, or whether something else was the real problem.

🔥 In This Episode:

  • Discover the non-negotiable rule that must be true before spending a dollar on ads

  • Learn the "temperature ladder" for warming up cold audiences before making the ask

  • Identify the three funnel leaks where most course creators silently lose 70% of their leads

  • Track only the three metrics that actually matter for scaling your online course business

✨ Ready for consistent 100K launches instead of feast-or-famine? Scale with Ads audits your funnel BEFORE you spend a dollar so you know it'll be profitable. Get the complete system + 6 weeks live coaching. Enrollment closes March 13th at thelaunchlounge.com/join 💫

 

💚 💚 💚 

Salome

 

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 50

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