345. Your Email List Is Rotting. Here's the Fix.

345. Your Email List Is Rotting. Here's the Fix.

Author: Salome Schillack March 17, 2026 Duration: 38:15
The Launch Lounge Podcast
BusinessEntrepreneurship

Your email list isn't dead β€” it just doesn't have a job description yet. πŸš€

You're showing up, emailing consistently, doing everything right. And yet nobody's clicking, nobody's buying, and the silence is starting to feel personal. Before you clean your list, grow your list, or change your subject lines β€” there's one question you need to ask first: what is my list actually for right now?

In this episode, I share how I accidentally halved my own list (and my podcast downloads in the same week) by following list-cleaning best practices a little too literally. I also read out a real email from a listener called Beth β€” 12,200 subscribers, a 60% opt-in conversion rate, growing fast β€” and still completely stuck on what to do next. If your list feels like it's not pulling its weight, this one will give you a lot of clarity.

πŸ”₯ In This Episode:

  • Why "grow your list" and "clean your list" are usually the wrong first questions

  • The real reason a once-converting list quietly stops working (hint: the market shifted)

  • What Beth's story reveals about the difference between list growth and list monetisation

  • The one-sentence exercise that gives your email list a clear job β€” and makes everything easier from here

✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at thelaunchlounge.com/intensive πŸ’«

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πŸ’š πŸ’š πŸ’šΒ 

Salome

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Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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