362. How Million-Dollar Launches Are Built Behind the Scenes

You've poured everything into a launch — the emails, the ads, the webinar, the sales page — and still crawled over the finish line wondering what actually worked. Sound familiar? 🚀

Here's the truth: most launches don't fail because the emails were wrong or the webinar wasn't good enough. They failed because the launch started too late. By the time cart opens, the result has usually already been decided.

In this episode I walk you through the five phases behind every successful live launch, including the behind-the-scenes story of how Floret went from a million dollar launch to $2.5 million — and exactly which phase made the difference. Whether your goal is $10K or seven figures, these five phases work the same way, and skipping even one is quietly costing you sales before you even ask anyone to buy.

"The biggest launches are not built during cart open week. They're built in the weeks and months that lead up to it."

🔥 In This Episode:

• Discover the five launch phases most course creators either rush or skip entirely

• Find out why cart open week is actually the last place a launch is won or lost

• Learn what Floret's $2.5 million launch teaches us about audience building, lead cost, and timing

• Understand why disappearing during cart open week is one of the most common (and costly) launch mistakes

• See why onboarding is actually marketing — and how it sets up your next launch before this one is even finished

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

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Salome

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